Kurt Merriweather joined Walk West as director of strategy.

National CineMedia (NCM) created a new Affiliate Partnerships team to be led by Stacie Tursi as senior vice president of affiliate partnerships. Jennifer Lupo, was named vice president, affiliate partnerships, and will report to Tursi.

Grand Hyatt New York named Lindsay Maddock as assistant food and beverage director.

Spike added Chaz Gray to its Original Series team as executive producer of Current.

FRUKT created a new U.S. senior leadership team. Shirley Richter Hughes was hired as managing director, FRUKT US; Hap Deneen was promoted to senior vice president, FRUKT US and Jesus Gonzalez was named vice president, music partnerships. Hughes is charged with leading all U.S. partnership and marketing operations and growing the agency's entertainment strategy and activation services for brands like Mastercard, Cisco and Sprint. Most recently, Hughes led global client engagement efforts at Branded Entertainment Network (Corbis). Prior to that, she worked at Wasserman Media Group, EastWest Creative and Paramount Pictures. Deneen, who has worked for FRUKT for the past …

TeamDigital, a Bethel, CT-based agency, hired Brady Coffey as vice president, creative director. Coffey most recently worked at Epsilon, Ryan Partnership and before that, Digitas. While there, he created digital work for Unilever/Dove, Dove Men+Care, Hellmann's, Simple, Mead and Energizer. At teamDigital, Coffey will lead the agency's creative team, and work with clients such as the NFL, NBA, NASCAR, Abercrombie and MasterCard.

TBWA\Group Malaysia named Gigi Lee as chief creative officer, beginning in January. She will be responsible for driving the creative output across all clients within TBWA\Group Malaysia, which includes Creative Juice and Digital Arts Network. Lee joins the agency from Y&R Malaysia, where she served as chief creative officer. "Gigi is an incredibly talented creative leader who is regionally and globally recognized for the impact she has created within the Malaysia advertising community," said Nils Andersson, regional creative president of TBWA\Asia. "We're thrilled Gigi will be joining The Disruption Company in Malaysia." In addition, Hui Tsin Yee was promoted to …