Luma hired Ben Hibon as head creative director.

O Positive Films signed filmmaker Jun Diaz for commercials and content.

The Uprising Creative added Robert Schober to its directorial roster.

BARKER promoted Sandi Harari to executive vice president, creative director.

GLAAD named Rich Ferraro as chief communications officer and Jim Halloran as chief digital officer.

Rauxa named Rita Ku as chief intelligence officer.

Publicis Health named Alexandra von Plato group president, North America; Janet Winkler as chief strategy officer; and Matt McNally as president of Digitas Health and chief media officer of Publicis Health.

TBWA Worldwide announced a majority stake in UK creative agency Lucky Generals. Founders Helen Calcraft, Andy Nairn and Danny Brooke-Taylor will remain in their existing roles at Lucky Generals and will retain a minority share in the company.

Generator Media + Analytics promoted Katie Bow, Aaron Brody, Yana Grant, and Leigh Jacobs to communications strategy senior planners.

First Look Media tapped Jason Fisher as senior vice president and head of production and Ryan Heller as vice president of acquisitions.