Meredith Xcelerated Marketing (MXM) is appointing Lauri Liebenstein as group account director to be responsible for building and sustaining relationships on the account side as well as providing client leadership at the Meredith Corporation-owned digital agency. Based in New York City, she reports to chief client officer Tom Sebok. Liebenstein previously served as digital account director for AT&T at Havas Strat Farm and also spent time at G2 as account director for Capital One and Weight Watchers. Earlier in her career she worked at Hill Holliday, Wunderman, Draft, and Grey Direct. “With an extensive CRM and digital background, Lauri’s experience …

German Ad group Serviceplan has promoted Stefan Krötz to the newly created position of chief digital media officer, international to develop a programmatic and performance portfolio that works across the Group's 35 locations, heavily concentrated in Europe but also with locations in Asia, Latin America and the U.S. Jason Romeyko, who joined the Serviceplan Group at the end of 2016, has been named to the newly created post of worldwide executive creative director. Marcus Schnarr has been promoted to international CMO. Tobias Gärtner is named chief operations officer international and Christoph Kunzendorf is promoted to chief financial officer international.   …

Fingerpaint is naming creative duo Katie Beller and Andy Spitzer as the new leaders of the agency’s creative team. The pair, who most recently served as creative directors at GSW Worldwide, will work together to lead copy and art to help instill a new structure for creative direction. They will be based in the agency’s headquarters in Saratoga Springs, New York.