by Steve McClellan on Mar 16, 4:39 PM
Omnicom’s McDonald’s-dedicated agency We Are Unlimited has hired Chris Moreira and Mark Schöller as executive creative directors. Both will report to the agency’s Chief Creative Officer, Toygar Bazarkaya. Bazarkaya, now eight months into his role, said, “We are building a new agency model, which combines great talent with a great brand and one great ambition. Chris and Mark are the kind of people who love the idea of building something new, and their leadership will help us create groundbreaking work across the board.” Most recently, Moreira and Schöller were executive creative directors at Saatchi & Saatchi New York, where they were …
by Larissa Faw on Mar 15, 1:30 PM
JustPremium is capitalizing on digital shop Undertone's closure in Germany and decision to scale back in the UK by scooping up its talent and opening the programmatic agency's second German location in Hamburg to complement its Düsseldorf office. This advancement adds five new JustPremium employees in Germany and five in the UK, with key recruits including former Undertone EMEA Director, Rob Garber, who has taken the role of UK Managing Director and Germany Country Manager Joerg Schneider. “We want to position ourselves as the go-to company in Europe and U.S. for "brand-safe rich media and video advertising solutions" for both …
by Steve McClellan on Mar 14, 10:28 AM
Ad tech platform Cadreon, part of IPG Mediabrands has appointed Erica Schmidt global chief executive officer. Previously Schmidt was executive vice president, managing director, North America at Cadreon. In her new role Schmidt will focus on the global development and management of IPG’s programmatic offering. Schmidt will report to Arun Kumar, global chief data & marketing technology officer, IPG Mediabrands.
by Steve McClellan on Mar 13, 5:59 PM
VML has announced five new hires and one high-level promotion within its brand strategy and data department. The agency announced the moves just a day after word that it is one of the WPP agencies that will help service the
newly-won Office Depot account. “Great strategy thrives on the richness and diversity of talent and perspective,” said Amy Winger, chief strategy officer. “That’s what I love about all of these people. Our ensemble has never been stronger.” Nick Yecke has been promoted to group director, integrated strategy. Yecke will lead the work for Bayer Animal Health. He will report …
by Steve McClellan on Mar 12, 3:53 PM
Dentsu Aegis B2B agency gyro has appointed Angie Fischer president of gyro Cincinnati. She succeeds Trey Harness, who
recently left the agency. Fischer brings more than 17 years of marketing and brand engagement experience. She joins gyro from Curiosity Marketing where she led strategy and relationships for top brands including Procter & Gamble, Perfetti Van Melle and Dean Foods. Before Curiosity, she was vp/director of brand engagement at Northlich. Fischer’s appointment marks her return to the agency. When gyro first formed nine years ago, she helped lead gyro Chicago with USG serving as an anchor account. …
by Larissa Faw on Mar 9, 3:02 PM
StrawberryFrog has appointed Juliana Ossa studio design director, a new position at the agency. Ossa previously was design director at KBS. Earlier she was digital art director at Droga5. She’s also done numerous freelance assignments with a number of agencies and brands, including StinkDigital, Rain, Code & Theory, AKQA, Crossbeats, BMW, Sony, Microsoft, Maybeline, Prego, Vanguard, American Express.
by Larissa Faw on Mar 8, 2:53 PM
Erin Lanuti is moving from MSL to join sibling shop Performics as its first global performance solutions officer to create new offerings around discoverability, voice and commerce. She will also help the Publicis Media unit develop and incubate new consulting solutions, investments and strategic partnerships. In her prior role at MSL as chief influence strategist, she built what the shop calls its Conversation2Commerce tool which tracks third-party influence to "drive brand lift, credibility and commerce for clients." In addition to her new responsibilities at Performics, Lanuti will continue to oversee global operations and growth for this platform.
by Steve McClellan on Mar 7, 11:07 AM
Marketing agency Ansira has appointed Cindy McEntire to the role of chief people and culture officer, and promoted Adam Vandermyde to executive vice president of operations. Prior to joining Ansira, McEntire worked for Sabre Corporation and Nortel, where she led teams focused on talent acquisition, talent management, learning and development, M&A, and cultural transformation initiatives. At Ansira, she will be responsible for developing and implementing talent and organizational strategies and processes that support the company’s overall business plan and strategic direction. Vandermyde joined Ansira in 2017 as senior vice president of corporate development. In his new role, he will oversee …
by Larissa Faw on Mar 6, 10:41 AM
Amy Kean is named head of strategic innovation, Starcom global clients to oversee strategic direction for Starcom clients worldwide. She will also work with the agency's media and tech partners to help formulate long-term “vision” for each brand. She previously worked at Beamly, Coty’s in-house digital agency and held senior positions at Mindshare APAC working with clients like Kimberly Clark, HSBC and Nestle and Havas Media Labs where she created the first media agency start-up hub in the UK.
by Larissa Faw on Mar 5, 4:19 PM
Venables Bell & Partners (VB&P) has hired Uli Kurtenbach as group strategy director and Cara Watson as group brand director to partner together in spearheading the agency’s Audi account. Before joining VB&P, Kurtenbach worked at Abercrombie & Fitch and R/GA’s creative shop Hustle in Los Angeles. Watson joins from creative and design agency Pearlfisher.