Biden is expected to ask the FTC to crack down on unfair or deceptive practices regarding the collection and sharing of personal data, including health-related information, according to Axios.

A House panel advanced a sweeping privacy bill that, if passed, could require ad-tech companies to obtain consumers' affirmative consent to collect much of the data that fuels targeted online ads.

The privacy practices of websites and apps that offer information related to family planning have come under new scrutiny this year, given the possibility that the Supreme Court will overturn Roe v. Wade.

The proposed draft bill will "have huge negative implications on the whole internet economic model," attorney Stuart Ingis, advisor to the ad industry coalition Privacy for America, says.

Dozens of civil rights groups are urging Google to shed location data in order to protect women seeking abortions from prosecution.