Real estate developer Alastair Mactaggart has unveiled a new ballot initiative that would beef up California's privacy law by making it harder for companies to use "sensitive" data for advertising.

The IAB Tech Lab wants to move from a system that relies on cookies to one that relies on "identifiers" provided by browser developers.

Senator Josh Hawley is among the loudest voices complaining that tech companies "censor" people based on political views. But it appears that what Hawley really wants is to be the censor himself.

"This milestone marks a major step in our multi-year effort to bring stronger, usable privacy protections to everyone using Firefox," the company wrote.