"We disagreed with the ruling in Europe and would have concerns about this principle being exported to other jurisdictions," Google told the NTIA.
The EU "truly have taken advantage of the U.S.," Trump tweeted this morning.
The Association of National Advertisers -- which criticizes the new privacy measure -- plans to lobby for changes.
"This will be the most comprehensive and the strongest net neutrality protection in the United States," California Democrat Scott Wiener said Thursday. "We are restoring what we lost when Donald Trump's FCC obliterated net neutrality."