50 minutes into the deliverability panel (thankfully) the Big Question came from the audience. "Why isn't there one set of rules for deliverability instead of as many sets of rules as their are receivers." (Insert applause) Miles Libbey of Ya...

50 minutes into the deliverability panel (thankfully) the Big Question came from the audience. "Why isn't there one set of rules for deliverability instead of as many sets of rules as their are receivers." (Insert applause) Miles Libbey of Ya...

Jason Oates, Vice President of Media Services at Datran Media on acquiring customers through email: Customers who are acquired via the email channel, like the medium. They like being marketed to through the email channel and tend to stick around....

Jason Oates, Vice President of Media Services at Datran Media on acquiring customers through email: Customers who are acquired via the email channel, like the medium. They like being marketed to through the email channel and tend to stick around....

In the Deliverability War Stories presentation Craig Spiezle, Director of Online Safety Strategies and Technologies at Microsoft, speaks about the importance of reputation. In one example Craig reported on a flower company sending out emails for Mot...

In the Deliverability War Stories presentation Craig Spiezle, Director of Online Safety Strategies and Technologies at Microsoft, speaks about the importance of reputation. In one example Craig reported on a flower company sending out emails for Mot...

Great presentation from John Hincks of Fidelity this morning. He's challenged with building an email program basically from scratch in a B2B2C environment. He's building value for employees through employer services products. He says email is the gl...

Great presentation from John Hincks of Fidelity this morning. He's challenged with building an email program basically from scratch in a B2B2C environment. He's building value for employees through employer services products. He says email is the gl...

One of the points that David Daniels of Jupiter Research reiterated yesterday is the need to clean up lists and weed out unresponsive email addressess. 37% of the marketers surveyed, according to David, do nothing when it comes to unresponive email a...

One of the points that David Daniels of Jupiter Research reiterated yesterday is the need to clean up lists and weed out unresponsive email addressess. 37% of the marketers surveyed, according to David, do nothing when it comes to unresponive email a...