I was asked to moderate the panel on standardizing email marketing metrics - the apples to orange debate, and I have to tell you, a strange thing happened while I was getting ready for the panel. To start off with, I could not have asked for a bet...

I was asked to moderate the panel on standardizing email marketing metrics - the apples to orange debate, and I have to tell you, a strange thing happened while I was getting ready for the panel. To start off with, I could not have asked for a bet...

3 sessions in to the Email Insiders Summit I started to look around the room and watch peoples faces in the audience. That's when it hit me. The entire conference was filled with the biggest and most well known experts in email marketing, as well as ...

3 sessions in to the Email Insiders Summit I started to look around the room and watch peoples faces in the audience. That's when it hit me. The entire conference was filled with the biggest and most well known experts in email marketing, as well as ...

Day One, Morning session It was a capacity filled room as the session opened this morning. Interestingly, I asked how had been at the summit before and the majority were all new folks. That is a good thing and showing that show is attracting a lot...

The majority of email marketers and the executives who manage them said in a Jupiter Research survey that email is the highest ROI channel in their marketing mix. Good news, right? Maybe not. Senior Analyst David Daniels sagely interprets that sta...

"ROI is a real financial formula, not a vague concept." - John Stichweh, director, Interactive Marketing, The Coca-Cola Company John hit it right on the head this morning in the opening keynote. We often use that term "ROI" as a euphemism for r...

At the opening reception tonight, I heard repeatedly from email marketers that the biggest challenge they wanted insight on this week was how to get past short term thinking internally. Email channel revenue is the crack-cocaine of direct marketing....

It is really day zero in that the conference starts tomorrow but the cocktail reception was tonight... It is interesting to see a thing evolve. I spoke to a few folks tonight who are veterans like me of the Email Insider Conference and we all agre...

That does it for me folks. The last session just ended and I have a plane to catch. All in all, another successful Search Insider Summit. Great dialogue and good networking. Props to the MediaPost gang for pulling everything together and Gord and...