With Web video, control over the end-user experience is where reps from media companies and their syndication partner butted heads at OMMA Video on Thursday.

Technology isn't the biggest barrier to moving more monetizable video content to the Web, its the current advertising ecosystem. All four panelists agreed that the business and mentalities needed to shift -- from clients, to agencies, to content providers.

In an interesting development, NBC Universal and News Corp. have tapped an executive with experience in e-commerce and selling books online to run their new online video joint venture. Jason Kilar has been named CEO of the new, as-yet-unnamed venture, which will debut later this year with thousands of hours of full-length programming, movies and clips from a bunch of networks and studios.

Cable TV pioneer, turned online video pioneer Herb Scannell, offered some new rules for the evolution from traditional TV to online video.

During her opening keynote at OMMA Video this morning, Janet Kestin became the second big Madison Avenue exec to bash the rising costs of traditional TV advertising, and to suggest that there is a going backlash that might " in part" be fueling some of the rising spending in online media, particularly online video.

Melinda Smith and Carey Dietz of Expedia wound up the Summit with a great presentation on creating compelling subscriber experiences every week when most people take 2-3 trips each year. Melinda said, "How many of us are tasked with sending less email this year?" No one raised a hand. It's a great illustration of the lack of understanding among executives (and frankly, some email program managers) about the importance of subscriber experience. Sending more email generates more revenue. Our task as subscriber advocates and great marketers is to prove that sending more targeted email to segments of the file …

Melinda Smith and Carey Dietz of Expedia wound up the Summit with a great presentation on creating compelling subscriber experiences every week when most people take 2-3 trips each year. Melinda said, "How many of us are tasked with sending less e...

Syd Jones of IBM emphasized this morning in the International session the need for global email programs to use a Preference Center. In addition to giving some control over the messaging, content and cadence to subscribers (and converting unsubscrib...

Syd Jones of IBM emphasized this morning in the International session the need for global email programs to use a Preference Center. In addition to giving some control over the messaging, content and cadence to subscribers (and converting unsubscrib...

Alyssa Martin of Daucourt Brands gets the quote of the morning in her keynote. She recommends thinking about your email content not as an inverted V with the best headlines at the top and the rest being disposable. Instead, she recommends a strong ...