Alyssa Martin of Daucourt Brands gets the quote of the morning in her keynote. She recommends thinking about your email content not as an inverted V with the best headlines at the top and the rest being disposable. Instead, she recommends a strong ...

Today's panel on Reputation and Deliverability touched on one area with some practical advice for marketers: setting up a new IP address (or changing ESPs). Ideally, Sender Reputation should be portable, said George Bilbrey of Return Path. Unfort...

Miles Libbey from the Yahoo! Office of the Postmaster told a story today about a marketing services company cleaning up their deliverability act that really sums up the key to deliverability: respecting your subscribers. This sender had a very high...

Perhaps not surprising, mobile email is about staying informed. Morgan Stewart of Exact Target presented results of a survey of mobile device users and found that users are more engaged in reading email than writing email. They are much less willin...

Fantastic Summit!! (as always). Let's continue to push the agenda. Let's be sure we cover opt-in. We have alot on deliverability, but really just one focused breakout on 'Welcome' (and unsub). Opt-in remains, in my mind, the best place to reduce deli...

50 minutes into the deliverability panel (thankfully) the Big Question came from the audience. "Why isn't there one set of rules for deliverability instead of as many sets of rules as their are receivers." (Insert applause) Miles Libbey of Ya...

50 minutes into the deliverability panel (thankfully) the Big Question came from the audience. "Why isn't there one set of rules for deliverability instead of as many sets of rules as their are receivers." (Insert applause) Miles Libbey of Ya...

Jason Oates, Vice President of Media Services at Datran Media on acquiring customers through email: Customers who are acquired via the email channel, like the medium. They like being marketed to through the email channel and tend to stick around....

Jason Oates, Vice President of Media Services at Datran Media on acquiring customers through email: Customers who are acquired via the email channel, like the medium. They like being marketed to through the email channel and tend to stick around....

In the Deliverability War Stories presentation Craig Spiezle, Director of Online Safety Strategies and Technologies at Microsoft, speaks about the importance of reputation. In one example Craig reported on a flower company sending out emails for Mot...