In the Deliverability War Stories presentation Craig Spiezle, Director of Online Safety Strategies and Technologies at Microsoft, speaks about the importance of reputation. In one example Craig reported on a flower company sending out emails for Mot...

Great presentation from John Hincks of Fidelity this morning. He's challenged with building an email program basically from scratch in a B2B2C environment. He's building value for employees through employer services products. He says email is the gl...

Great presentation from John Hincks of Fidelity this morning. He's challenged with building an email program basically from scratch in a B2B2C environment. He's building value for employees through employer services products. He says email is the gl...

One of the points that David Daniels of Jupiter Research reiterated yesterday is the need to clean up lists and weed out unresponsive email addressess. 37% of the marketers surveyed, according to David, do nothing when it comes to unresponive email a...

One of the points that David Daniels of Jupiter Research reiterated yesterday is the need to clean up lists and weed out unresponsive email addressess. 37% of the marketers surveyed, according to David, do nothing when it comes to unresponive email a...

I was asked to moderate the panel on standardizing email marketing metrics - the apples to orange debate, and I have to tell you, a strange thing happened while I was getting ready for the panel. To start off with, I could not have asked for a bet...

I was asked to moderate the panel on standardizing email marketing metrics - the apples to orange debate, and I have to tell you, a strange thing happened while I was getting ready for the panel. To start off with, I could not have asked for a bet...

3 sessions in to the Email Insiders Summit I started to look around the room and watch peoples faces in the audience. That's when it hit me. The entire conference was filled with the biggest and most well known experts in email marketing, as well as ...

3 sessions in to the Email Insiders Summit I started to look around the room and watch peoples faces in the audience. That's when it hit me. The entire conference was filled with the biggest and most well known experts in email marketing, as well as ...

Day One, Morning session It was a capacity filled room as the session opened this morning. Interestingly, I asked how had been at the summit before and the majority were all new folks. That is a good thing and showing that show is attracting a lot...