by Stephanie Miller on May 10, 11:18 AM
The majority of email marketers and the executives who manage them said in a Jupiter Research survey that email is the highest ROI channel in their marketing mix. Good news, right? Maybe not. Senior Analyst David Daniels sagely interprets that sta...
by Stephanie Miller on May 10, 9:16 AM
"ROI is a real financial formula, not a vague concept." - John Stichweh, director, Interactive Marketing, The Coca-Cola Company John hit it right on the head this morning in the opening keynote. We often use that term "ROI" as a euphemism for r...
by Stephanie Miller on May 9, 10:29 PM
At the opening reception tonight, I heard repeatedly from email marketers that the biggest challenge they wanted insight on this week was how to get past short term thinking internally. Email channel revenue is the crack-cocaine of direct marketing....
by Bill McCloskey on May 9, 7:55 PM
It is really day zero in that the conference starts tomorrow but the cocktail reception was tonight... It is interesting to see a thing evolve. I spoke to a few folks tonight who are veterans like me of the Email Insider Conference and we all agre...
by Aaron Goldman on May 9, 11:09 AM
That does it for me folks. The last session just ended and I have a plane to catch. All in all, another successful Search Insider Summit. Great dialogue and good networking. Props to the MediaPost gang for pulling everything together and Gord and...
by Aaron Goldman on May 9, 10:51 AM
The Buzz-o-Meter meets the Quote-of-the-Day in this gem from Steven Marder of
Eurekster: "Swickis [Eurekster's social search product] provide
navigation and
discovery through
connection...
by Aaron Goldman on May 9, 9:58 AM
Bill Flitter of
Pheedo listed these 3 keys to participating in Social Media:
1. Listen and Repsond - with authenticity, compassion, transparency (bzzzzz), integrity and truthfulness
2. T...
by Aaron Goldman on May 9, 9:54 AM
Lee Odden of
Top Rank Online Marketing shared some best practices for leveraging social media:
What Not To Do 1. Submit press releases to social news sites (they don't want to hear from...
by David Berkowitz on May 9, 9:17 AM
Bill Flitter from Pheedo is one of my favorite speakers and moderators, and he's living up to the hype here. He's got a white board on stage and is starting the session by asking for questions from the audience. Some moderators neglect to ask the ...
by David Berkowitz on May 9, 9:01 AM
Having served at program chair for three of these Search Insider Summits now, I'm struck by the relationship of the planned elements to what attendees get out of it. The sessions are a critical part of the show. They bring out brilliant speakers w...