by Aaron Goldman on May 9, 8:57 AM
If this were the
Zeitgeist-o-Meter (reflecting not just most popular buzzwords but top gainers) then
branding would claim the top spot this morning. Interestingly, this hasn't bee...
by Gord Hotchkiss on May 9, 8:42 AM
Roger Barnette (SearchIgnite), Lindsay Rinehart (Avenue A/Razorfish), Maura Lewis (DoubleClick Performics), Chrysi Pilalithes (MIVA) and John Rodkin take on the question of brand and search this morning. Lindsay shares some compelling brand lift m...
by Aaron Goldman on May 8, 11:35 PM
Had to go with this one... "Never teach a pig to sing. It wastes your time and annoys the pig." -Craig Macdonald, SEMDirector. Craig conjured up this analagy to describe why it's a bad idea to take content/messaging created for the...
by Gord Hotchkiss on May 8, 10:34 PM
So what happens when a week of travel catches up with you and you can't sleep..you say, hey, maybe I'll do a blog post. Aaron and David already did posts on the Search Insiders Tell All panel, but I just wanted to recap that it was a lot of fun an...
by on May 8, 5:25 PM
It's been a bit of a blogging frenzy this week but limiting conference coverage to plain old text would be oh so boring. There are photos and videos (but more so photos) uploaded daily for your viewing pleasure. Whether it's David Vise channelin...
by Laurie Petersen on May 8, 4:49 PM
Played five games of volleyball. Or what is it? Sets? Rounds? Matches? It's been a loooooong time. Especially interesting since we were playing in a haze of smoke from the dry brush fires in the neighborhood. Anyway, Berkowitz's team won in the f...
by Aaron Goldman on May 8, 1:59 PM
That last post got me thinking... the tricky thing about buzzwords is that they're often taken and/or used outside of any appropriate context. That's how you know when a buzzword is really hot -- when everyone and their mother starts dropping it in e...
by Aaron Goldman on May 8, 1:54 PM
I shared up-to-the-minute results of my Buzz-o-Meter at today's Search Insiders Tell All panel. Here's a quick run-down of the top 10. I'll provide more context and rationale another time. 1. Transparency 2. User-centricity 3. Content 4. Analy...
by David Berkowitz on May 8, 1:27 PM
I know MediaPost offers tons of photos from the event, but you can find some additional shots on
my Flickr page. ...
by Gord Hotchkiss on May 8, 9:56 AM
Part way through the morning and so far all's well. Yahoo kicked of the day with a great panel discussion about the future of search. General consensus seemed to be that search is increasing being integrated into more and more of the holistic mark...