If you are, and even if you aren't, on Twitter, feel free to follow me at http://twitter.com/socialmedium, I'm tweeting the whole event in between running around taking photos. Don't nail me for mispelling, I'm typing fast and not looking :-)

If you are, and even if you aren't, on Twitter, feel free to follow me at http://twitter.com/socialmedium, I'm tweeting the whole event in between running around taking photos. Don't nail me for mispelling, I'm typing fast and not looking :-)

Martha Stewart Living Omnimedia's Wenda Harris Millard, a.k.a. the "pork belly lady," and moderator of OMMA Publishing's "Publishers and Ad Networks: Can This Marriage Be Saved?" panel, got thinks off on a porcine note, asking her panelists to explain what the reference "pork bellies or pearls" actually means.

It's hard to say that portals are dead when one-third of online spending goes to these Web advertising behemoths, media buyer Jason Steinberg told advertisers and publishers attending the OMMA Publish conference in New York.

"The one advertiser who hasn't had a good experience, I am going to meet with this afternoon to see what's wrong," Spark Communications' Jason Steinberg revealed during OMMA Publishing this morning.

Marty Moe says AOL has seen the light and it is, well, "light publishing." That's the nomenclature of the day at OMMA Publishing for what most of us know as blogs.

That's the view of a major, Web-centric media shop -- Publicis' Spark Communications unit. Or at least it was the contrarian view offered by Spark Director Jason Steinberg during opening panel discussion "Portals In Peril?" at OMMA Publishing this morning.

What it actually is, Marty Moe said this morning at the OMMA Publishing conference in New York, is, "a multi vertical multi-network publishing company." Huh?

Well, that's what you might take away from the comments of Joe Fiveash, general manager of The Weather Channel Interactive, and a cable TV originated brand that you'd think would embrace Canoe Ventures, the new cable industry initiative being headed by former Carat CEO David Verklin. As it turns out, The Weather Channel might not be so keen on paddling along with Canoe.

Well you already know what a great business Weatherchannel.com is. (A better one than The Weather Channel itself.) But it's also a pretty good desktop application. According to Joe Fiveash, it's now an "eight-figure" business.