Mobile, local and video -- David Berkowitz, director of emerging media and client strategy at 360i, led a panel discussion on what to expect from technology in the next few years? What’s the next big thing in search and online marketing more generally? Dave Cook, senior director of marketing at TheFind; Dayna Moon, Product Sales Director at Platform A; Tom Wilde, CEO at EveryZing; and Roger Barnette, president at Searchlgnite agreed mobile, local search and video will have a place in marketing campaigns. While no one wanted to make a prediction that mobile would rock the marketing industry …

Google will more than likely extend its dominance in the search market over the next few years, as Microsoft and Yahoo are left to think about how best to catch up, search guru Danny Sullivan said Friday at the Search Insider Summit in Park City, Utah. “Google is more powerful than it’s ever been and it’s probably going to stay that way,” said Sullivan, founder of Search Engine Land. He added that over the next few years Yahoo Search would “get consolidated in some way”, probably an acquisition by Microsoft, which would continue to try but ultimately fail to catch …

Google will more than likely extend its dominance in the search market over the next few years, as Microsoft and Yahoo are left to think about how best to catch up, search guru Danny Sullivan said Friday at the Search Insider Summit in Park City, Utah. “Google is more powerful than it’s ever been and it’s probably going to stay that way,” said Sullivan, founder of Search Engine Land. He added that over the next few years Yahoo Search would “get consolidated in some way”, probably an acquisition by Microsoft, which would continue to try but ultimately fail to catch …

MediaPost's Search Insider Summit got underway Friday with Gord Hotchkiss, president and CEO at Enquiro Search Solutions asking panelists a bunch of "what if." Hotchkiss led the panel "The Google Universe location: Renoir Room" that included Danny Sullivan, editor in chief, SearchEngineLand.com, Jeffrey Pruitt, EVP, corporate partnerships at iCrossing, and John Tawadros, COO at iProspect. An interesting question from Hotchkiss came halfway through the panel: Have we built a habit to use Google? Sullivan said "Yes but it's a habit that doesn't kill you." All agreed the search marketing having three big engines creates healthy competition. …

In this morning's sponsored breakfast session, Vantage Media shared its POV that the long tail is dead and brand terms should be the main focus for search marketers. Accordingly, policing brand trademarks should be a huge priority.

The theme throughout the sessions today really seemed to focus around attribution enhancements.  Search marketers have gotten better at understanding this within the paid search channel, but understanding the touch points across all channels is the future.  Throughout the day the speakers and roundtable discussions involved knowledge sharing from advertisers, agencies and publishers.  One of the most valuable things about Search Insider Summit is that everyone is open to sharing their successes and failures.  Fortunately for those who were not able to attend, you can get the Cliff's notes version of these roundtable discussions on this blog...So, read and enjoy!

Please see this post for the background and disclaimer. Participants Olivier Lemaignen â€" Intuit (Table Leader) Micah Nyatsamboâ€" Media Contact (Notetaker) Heidi Jackman - Intuit Chris Wine - Marin Janel Landis - Sendtec Heather Newman -Jewelry Television Erica Forrete - Pac Sun Mark Mahaney - Citi Ashley Bingham - Overstock.com John Elsholz - Omnivore Dan Ballagher -The Booyah Agency PPC Integration Are practitioners intergrading creative across ppc, display etc. How many marketers are optimizing across display, paid search & email? Some marketers are enjoying success with this strategy and others are only testing PPC and SEO. Cost …

Please see this post for the background and disclaimer.

Search Engine Optimization “tends to get the short end of the stick,” from search marketing budgets, Precision Technologies’ Todd Friesen exclaimed at the Search Insider Summit in Park City, Utah. How so? Despite the fact that people click on natural listings 80% of the time, 80% of search budgets are spent on cost-per-click ads, while just 11% goes to boosting natural results through SEO. “We think we do better ROI,” Friesen said. Of course, smart companies will devote their budgets to both. If you rank above the fold in organic search (the top line of where consumers look on …

Search engine optimization guru Rand Fishkin took the stage at the Search Insider Summit in Park City, Utah to discuss strategies on how to boost natural rankings. First and foremost, content owners need to keep in mind that “SEO is not fair” Fishkin said. Google generates results based on how many sites link to your content; it has no way of guaranteeing that the best results rank first. Great content doesn’t naturally build links, Fishkin added. Right, SEO firms do that. One of the most important ways for content owners to earn links and boost natural rankings is to …