Miller: Free? Pay? Both? Miller: It's really big question for media companies. if you go back few years people said no such thing as premiume xperoence online. there are. Hulu is one, but so are a bunch of smartphone apps. so you have to get to premium. we are into pay and the whole idea of dual revenue streams, businesses that dont have that have fluctuations. do I think everyone will pay in digital, no. but can you segment them into some who pay? yes. that can coexist with no pay. it's crucial to media business because there has …

MySpace has to get more open to be a better platform for gamers. Says MySpace is now fifth largest network with 158m uniques, most coming from third parties. We've figured out how to take user data and external and turn into real bidding data. Miller concedes MySpace fell behind in product development and technology to Facebook. He points also to Hulu as an example of an online media company that has been innovative and established itself quickly in the video space. "Our future for MySpace is very much tied up in creation of media. First up in that regard …

During Jonathan Miller's keynote at OMMA New York, interviewed by MediaPost's Editor in Chief Joe Mandese, the CEO, Digital Media Group, News Corp., says Fox Audience Network's Fan ad network is the No. 5 largest, with 158 million uniques. "We are about to come out of the closet with Fan in the next couple of months," he says.

Miller on how to goose MySpace: Miller: With MySpace there is no question it fell behind on tech and product front: fell prey to not innovating. you must build organization designed to do that. we are very focused on that. we acquired ILike includes team of engineers. we are very focused on that. the trick of this is how do you marry organizations that are savvy with media and savvy with product and technology. it's not either or. so we are focused on building that. Hulu is example of great web org married to great media. it can be …

Jonathan Miller, CEO, Digital Media Group, News Corporation, and Joe Mandese, editor-in-chief of MediaPost Communications, are discussing customized marketing programs. People and creative intensive, Jonathan says. You know the people are there, in social networks, and you have to reach them in creative ways. Joe notes the dislocation in the marketplace right now and wonders how social media might get us out of a laggard economy. Jonathan: Distribution is becoming more social, big impact on media companies. Profound change in distribution of media. Messages get out there really fast. "Things that have real impact can travel far and …

Miller: What drives ads most of all is reach and consumption. we are still seeing three to one gap between time spent on line and dollar spent online. The time spent online is a proxy for many different things. but share shift lags , the biggest thing holding back is large brand spending. What you find is, really comes down to can you understand what somoene's proprensities are in different environments and match them up? We are starting to see real movement in that. Brand advertising: you have to do that by customized marketing campaigns. onlnie media have not …

Jonathan Miller, CEO digital media group, news corp talks what he has learned being new on the job: people are back in the equation: it used to be about the algorithm. People are back in the equation. Hulu, for instance show people value real media. two trends: people, with technology in equation, and rise of media on line in the produced faction, not just ugc. What drives ads most of all is reach and consumption. we are still seeing three to one gap between time spent on line and dollar spent online.

Beam me up Scotty: Accessibility, making yourself accessible. Which is different from traditional mass marketing approaches. How does someone get in touch with someone to answer a question, provide information. it's about making them accessible whether through Twitter, email. what have you. Transparency is also critical to being open. People also appreciate authenticity: people trust people like themselves. "Your brand is not my friend." I don't want a cup of coffee or car or piece of clothing to "friend" me on Facebook. I want the brand manager, designer or engineer, I want someone who can talk to me listen to …

There's a symbiosis between paid, earned media. we have regular monday meeting where we sit down and talk strategic planning, much more integration between marketing and pr between them. Scott Monty, global digital and multimedia comms manager at Ford At the end of 2008 Ford ranked number 12 social brand. Our goal was to make Ford the most social auto brand in three years. We did it in six months. We are ranked as number ten in using social media now. The take away: do not walk into social network and start blasting away. it's like walking into cocktail …

From Facebook pages, to blogging and Twitter accounts, Ford has gone crazy for social networking. And there are no limits, according to Scott Monty, Global Digital & Multimedia Communications Manager at Ford Motor Company. “We have the full support of our social media efforts … all the way up to the board of directors,” Monty said Monday morning at OMMA Global. “They knew that this is the future.” Added Monty: “We’ve set our content free.” What happens when it doesn’t come back, or doesn’t quite behave as the car make would like. Half joking, Monty said, “Hunt it …