Don’t be late to the digital media game, GCA Savvian’s Kawaja warns. But, whatever you do, don’t be early, either. “If you invest in the greatest social media play of 2017, you can pretty much write that off,” he says. More alarming? Contrary to most investments that usually retain some of their initial value, you can buy companies in the digital space, and have them be worth nothing in a year’s time, he adds. “Being too early is the same thing as being wrong,” says Kawaja. “It’s dangerous territory.” Oh, and why is digital still missing out …

For most of the history of digital media, there’s been hand-wringing about the disparity between online usage and the amount of money spent on advertising in online, a gap that was put this morning by News Corp.’s Jon Miller as 3 to 1. In other words, advertisers are only spending a third of the money they should, given the amount of time people are spending in online. But, Terence Kawaja, managing director of GCA Savvian Advisors, has a different take. That the gap, rather than closing, is actually widening, as people spend more and more time on social channels, …

Terence Kawaja, managing director, GCA Savian Advisors, brought down the house at lunch time at OMMA Global with his parody song "Madison Ave Blues," sung to the tune of "American Pie." He does a dead on Don-McClean. On a more serious note, he asks if we are in a cyclical downturn, and the answer is yes. But we are also facing more than that.

No need to call Fox News about today’s “socialist” agenda, says Terence Kawaja, Managing Director at GCA Savvian Advisors. “We’re not talking about some conflicting political ideology,” he says. “We’re talking about the conflict arising between traditional and new media.” Because of its “pull” rather than push nature, Kawaja describes the change to digital as more of a “revolution” than any media before it.

"Measure, measure, measure. It's a highly measurable space." Janice Barbosa, GM, Media Planning & Operations, Sprint Nextel Corp

The online privacy debate a new buzz phrase today: "Respectful engagement." Unfortunately, like so many other catchphrases, it's so vague that it could mean anything. Still, those are the words that AT&T's Greg McCastle used when asked by MediaLink's Michael Kassan how the telecom was going to approach online privacy in light of the news this weekend about Facebook. (The social networking site said late Friday that it was shuttering its controversial Beacon ad program to settle a privacy lawsuit.) McCastle acknowledged that there was "tremendous value in the data that AT&T collects across all of our screen," but added …

We're in one of the track sessions with a window on Times Square, or at least the building next to us, where there is some kind of every-changing advertisement covering one building and I can see just the bottom tip of another ginormous LED billboard for American Eagle. The streaming images, like TV or like a fire, draw the eye away from reality ...

Janice Barbosa, GM, Media Planning & Operations, Sprint Nextel Corp.: Biggest thing we found was passion for gaming experience, even Moms on their smart devices ... Gaming was starting to resonate across multiple segments. Modern gaming is the new prime time. Social gaming has grown tremendously with a real rise in women getting involved. Casual gaming has brought women and kids in, bringing family together. Edward McLoughlin, Managing Director, MindShare, which put Sprint into games: We found gamers appreciated Sprint messages in the environment because it made it seem "more real." Online sitcom "The Guild," on Zoom Marketing …