When it comes to the $64,000 questions of whether The Times will have to begin charging for content to survive, Nisenholtz didn't make any big announcement about where the paper was headed. But he acknowledged that "you have to look at it, because a dual-revenue stream is a better business, it just is." And he noted that research is showing that people are beginning to realize that people are realizing they may have to one day starting paying for content. My guess is not a question of if, but when the Times will begin charging for at least some …

That was the question â€" if not the answer â€" circulating around OMMA Global this afternoon. While he would not explicitly say what the New York Times might be planning in that ongoing debate, digital chief Martin Nisenholtz at least alluded to consumer research suggesting it could be something less than free. “We can see in the consumer research we’ve done that people are realizing that they might have to pay for this stuff at some time,” Nisenholtz told OMMA attendees. Later, he posed a question to Ben Edwards, publisher of the Economist.com, that he had read …

Martin Nisenholtz, SVP, Digital Operations, The New York Times Co., revealed during a panel the No. 2 and the No. 3 mistakes he believes the newspaper made related to moving content online. No. 1: Shutting down Abuzz. No. 2: We have the largest news achieve on the Web, but rather than exploit it for the new business of search and online media, we held out, he says. Nisenboltz says the paper missed the opportunity in search. No. 3: We should have never shut "New York Today," the brand built to cover the New York market place. …

Eric Hippeau the CEO of The Huffington Post says ad nets are driving CPM ever lower. Way down -- as in all the way down. "CPM from ad networks is going down to zero," he says. "I'm not kidding. It's getting very close to zero."

Martin Nisenholz, head of digital operations for the New York Times Company, is talking about the demographic breakout between visitors to the Times Web site and visitors to the paper’s Facebook page, which pushes content out to Facebook fans. On Facebook, about 70 percent of visitors are women, as opposed to the Web site, which skews mostly male. The median age on the Web site is 41; on Facebook, Nisenholtz says, he is seeing more and more visitors in the 18 to 29 demographic. This means, he says, that the Facebook page is growing the franchise.--Catharine Taylor

Interesting that Economist.com Publisher Ben Edwards is opining on the role of social media. Isn't The Economist known as being one of the only magazines that's been able to prosper in print form while others trying harder to adapt the digital world have gone by the wayside? The Economist seems to have succeeded by ignoring the convenential wisdom about the death of print by maintaining its focus on the print side while giving scant attention to the Web. Edwards points out that the magazine is focusing online on developing Economist.com as a place where readers can go gather, share …

That’s what New York Times digital chief Martin Nisenholtz seemed to suggest during his afternoon keynote at OMMA Global today. Recalling the Times’ initial foray into social media â€" “little ghettos” known as forums â€" he said it fundamentally divided into two camps of discussions: Those that were good, high-quality comments and conversations in which the users were generally not anonymous, and “the other side,” which was “just horrible” discussions about the Middle East, abortions, and other controversial discussions posted by users who generally were anonymous. “The best ones are the ones that are not anonymous. The worst …

Martin Nisenholtz, SVP, Digital Operations, The New York Times Company, says one of the biggest mistakes the newspaper made around its online strategy occurred during the dot-com bust when it shutdown Abuzz, which it bought for $30 million in 1999. He says it was before the era of Google AdSense, so when you took the inventory to the advertising community they didn't want to be in front of inventory they couldn't predict how it would do. It's been a rocky start for newspapers that want to jump online. Some have missed the boat completely. For example, The parent company …

Martin Nisenholtz says the Times loves Twitter. Twitter has become extremely important distribution feeder for the NY Times. Abilit to repost Tweets and non-intimidating length of posts and fun to use. Times has over 200 Twitter feeds and adding 15,000 followers a week. If search Twitter it doesnt work very well so really need a guide to this world and been working on idea to provide curation service and provide best lists to readers in thousands of categories. "We think there's a lot of power in organizing and curating this world." The Times obviously doesn't think of Twitter as …