During the mommy bloggers session at OMMA Global New York the women talked about having passion for the brands they blog about. Bloggers don't typically come from PR, marketing or journalist backgrounds. "They don't necessarily know what they're doing." They do have passion about the products. The women agree disclosure and transparency is required. Disclose when you take a product from a brand to test. The community is creating the rules as they go along, but it's important to remember even mommy bloggers must live by the rules.

to see this hotel. The Marriott Marquis is amazing. The elevators are on the outside of the elevator walls so you can see people going up and down, through floors and ceilings. But what we're learning here today is really priceless. Lots of audiences seemingly paying rapt attention to panels and keynoters. Really, a great day with a special evening to come~

Major brands sometimes put their brand in the hands of blog "consultants," paying thousands of dollars looking at blogs, what challenges me is the next time the brand will feel burnt. LOOK at the blogs you're engaging with, says Liz Gumbinner. Put out a tweet asking what should clients look for before they pitch you? "READ my blog!" they all said. It's not a mass medium.

MediaPost columnist Catharine Taylor is presently moderating an all-women panel -- a first for her at OMMA, or any conference she’s ever attended. Yes, it’s called “The Mommy Bloggers” -- which the media and Madison Ave have taken to calling mom’s who blog -- but panelists take issue with the whole idea. “You wouldn’t classify Sylvia Plath as a mommy poet,” said Liz Gumbinner, publisher, editor-in-chief of Cool Mom Picks. “I feel that it limits me,” says Carol Cain, Travel Writer, Managing Editor, NYCityMama.com. Defending Madison Ave's point of view, Sarah Hofstetter, SVP, Emerging Media & Client …

Travel, kick boxing, all kinds of things got talked about in the introduction of the panelists, Taylor notes. Let's discuss "mommy blogger." Lis Gumbinner hates the term. Is Sylvia Plath a mommy poet, she asks? It describes the author and not the audience. I don't write about mommies. I tend to say I'm a parenting blogger. It casts a very wide net, marketing wise. Sarah Hofstetter is discussing potential mistakes when marketers send out emails to "all mommy bloggers." Carol Cain gets a pitch about baby food, she responds with a list of bloggers that the client …

Sarah Hofstetter, vp of emerging media and client strategy at 360i, sitting on the mommy blogger panel, just announced that in addition to everything else she's also a kickboxer and ready to take on any and all comers after the panel. Anyone up to the challenge? I didn't think so.

Catharine Taylor starts off noting this may be the first all-female panel at any conference and acknowledging that women hate the term Mommy Blogger. What do you think?

Quite the panel! Catharine P. Taylor, Columnist, MediaPost Panelists Carol Cain, Travel Writer, Managing Editor, NYCityMama.com Yvonne DiVita, President, Windsor Media Enterprises, LLC. Liz Gumbinner, Publisher, Editor-in-chief, Cool Mom Picks Sarah Hofstetter, SVP, Emerging Media & Client Strategy, 360i Kate Thorp, CEO, Real Girls Media Will keep you posted

The old question about who's going to pay for all this content? is on a scale steadily sliding downwards. The question, of course, came up during the panel discussion, "The New Socialism: Content Owners' Undoing." Neil Ashe, president of CBS Interactive, calls it The Helen Thomas problem. "Who's going to pay for Helen Thomas? There are only so many seats in the White House Press Room?" Moderator Andrew Hayward said, "I call it the 60 Minutes problem" betraying his television background, and also an unfounded optimism, because, as Ashe quickly pointed out, Helen Thomas doesn't cost anywhere near …