In interactive media, the Project Reinvention committee did not reach consensus on many issues that would change business practices. So, it is focusing on "one-off" recommendations for specific areas. Still causing disagreement are how best for buyers and sellers to agree on makegoods, and data ownserhip -- an issue that GroupM has played a major role in, arguing data is the property of the agency not the publisher.

AAAAs executive Harold Geller is kicking off the Project Reinvention panel, which carries a "Now Is The Time For Action" kicker in its title. Mike Donahue at the AAAAs conceived it to indicate the industry should no longer evaluate options, but needs to act. He told MediaPost before the event that recommendations about altering business practices "will be delivered ... as something we are going to act upon, not reflect upon."

What’s the best way to determine which products people are shopping for online? Determine what other products they’re shopping for online, according to Matthew Karasick, Product Director, Akamai. That’s why the internet service provider “fundamentally” looks at shopping and buy-side data, he said. What impact has behavioral marketing had on MEC Interaction? It meant “fundamentally changing the way we’re buying … a complete rewriting of the rules,” said Richard Astley, group media director at the Mediaedge:cia agency. Is it time for a little industry standardization? “We’re not anywhere near that stage,” said Astley. “I feel like every single …

Think privacy concerns over “traditional” Web privacy issues are controversial? You ain’t seen nothin’ yet(!), according to Steve Baker -- Author, The Numerati, BusinessWeek -- who makes the argument that mobile Web privacy issues are destined to be downright scandalous. “That’s where the battle is going to be,” said Baker. But, what’s the harm?! That’s what Matthew Wise, CEO, Q Interactive, wants to know. Consumers will be “understood in a way that you don’t want to be understood,” Baker said… and then alluded to the touchy matter or internet porn.

Ever heard of fjorn? Well, it’s a Scandinavian blanket e-tailor, and, more to the point, its behavioral targeting technology provider is doing a great job, according to Emily Riley, senior analyst at Forrester Research. How does she know? Because, not long after she was browsing a particular product on the company’s Web site, that very product showed up in an ad on a MySpace page she just so happened to be browsing. Does Riley, as a highly-educated consumer, mind the privacy invasion? Apparently not, and she’s pretty that’s the case with most consumers. “There’s a lot worse stuff out …

Behavioral marketers, take a step back and reframe your success. That’s the word from Anne Hunter, Vice President, Strategic Insights, Platform-A, who’s giving OMMA attendees a few pointers over lunch. Equally important, don’t make clients feel dumb. Otherwise, Hunter warns, they’re likely to revert back to trusted channels, and TV in particular. Also, don’t over promise! Scale gets marketers more excited than anything, said Hunter, but they’re then turned off when behavioral technology providers can’t deliver. Together, clients and providers need to reevaluate “the size of target and size of buy,” Hunter said. For vendors, it's extremely …

More than any one client, agencies can get the most out of retargeting themselves, according to Ben Winkler, VP/Director of Interactive Media, Ingenuity Media -- the media planning arm of The Martin Agency. “It’s an easy sale,” and, with brand keywords, it’s easier to show clients that a campaign is up and running, said Winkler. What’s the best way to get clients on board? Sometimes, it’s as easy as letting them figure it out themselves, according to Matthew Greene, Founder, Blue Ribbon Digital. About two years ago, Greene remembered, he was talking with a potential client in the …