Put anything you heard about AOL during the last few years out of your mind, Erin Clift, SVP, Global Sales Development, AOL, told Global OMMA attendees Thursday. Now, AOL will focuseon quality content, leveraging technology, and servicing clients through data. It's not just where the ad serves up, but rather how relevant the content can become

Talking about social tools in display advertising, Neal Mohan, VP, Product Management, Google, told OMMA Global attendees the future of display advertising means incorporating social elements in every display campaign. Consumers can provide feedback in real time. From a laptop or mobile phone friends can communicate through social networks, but what if that communication happened through a display ad. What about ads that let you know your friends have indorsed the product in the ad?

Talking about social tools in display advertising, Neal Mohan, VP, Product Management, Google, told OMMA Global attendees the future of display advertising means incorporating social elements in every display campaign. Consumers can provide feedback in real time. From a laptop or mobile phone friends can communicate through social networks, but what if that communication happened through a display ad. What about ads that let you know your friends have indorsed the product in the ad?

Neal Mohan, VP, Product Management, Google, opened the OMMA Global conference told attendees real time audience buying and placement happens today. There are more unique ad slots on Google's ad network than there are equity and bond trades. And Google can conduct those at a blink of an eye.

Temperatures are rising at OMMA Global.  A heated exchange on paid vs free content, was  described as "a little war" by teh HuffPo's Greg Coleman. People pay for content, they pay all the time, said David Moore, Chairman and Founder, 24/7 Real Media, Inc. The most successful network is ESPN. They get $4.5 billion annually in subscriber fees. "I want all those old outlets to put up pay walls," said Brian Sugar, CEO & Publisher, Sugar, Inc. Let all the Condé Nast and People and Time Warner properties charge he says, "Because then those people will come to our …

Arianna Huffington has often said, "The only way Web sites can get people to pay money for their content is in the cases of financial news or really kinky porn," according to Greg Coleman, President and Chief Revenue Officer, The Huffington Post.

Who do you trust? It used to be Friends and Family people said they trusted the most when asked, with about 99 percent saying they trust the most, says Joshua Spanier, Director, Communications Strategy, Goodby, Silverstein & Partners. And the rest of the list, in order would look something like this. Friends and Family CorporationsPoliticians Lawyers But now with all the noise of social media people are saying that they are trusting their friends less and less. They look at their friends on Facebook, says Spanier, and say, "I don't really …

Social media doesn’t require a whole new kind of advertising -- nor would such an approach work, according to Joe Marchese, of Socialvibe. In part, that’s because it’s unrealistic to think that there’s a way to somehow make advertising that doesn’t instantly reveal itself as advertising: “Don’t bastardize your message by trying to match itâ€� to particular content, which becomes an endless rabbit hole of tailoring and tweaking, and praying for unlikely viral successes, because when all is said and done, “no matter how great or funny or creative it is, nobody wants to look at your ad -- unless …

Telling the OMMA Global audience about ChatRoulette, the online recreational service that randomly pairs people up for video chats, Razorfish/Digitas/DeNuo CEO Laura Lang “Not sure what we as marketers do with that, but it’s fun.â€� A lot of people probably share her ambivalence, but not one company -- French Connection U.K., which reccently unveiled a U.K. promotion offering a $375 gift certificate to whoever could go on ChatRoulette and seduce a stranger. This edgy promotion could turn out as a big success or a big shambles, depending on a couple issues, like if anyone gets murdered, if the seducees are upset about being …