Aaron Goldman, aka Lyrical G, just dropped the best rhymes yet with his reinterpretation of Vanilla Ice's "Ice Ice Baby": "Search Search Data," lettin' privacy haters know.

Some of the panelists at the SIS noted that audience members weren't exactly overflowing with questions after their discussion. Since it seems unlikely that a bunch of search marketers are painfully shy, it's an interesting issue. My hypothesis: in the minds of potential question-askers the live Twitter stream on the screen at the front of the room serves basically the same purpose by allowing them to pose their questions for everyone on the Web (and everyone in the room) to see, obviating the usual "spoken word" Q&A session at the end of each panel. Of course, there are a couple …

the surprise key demographic for iPads may be kids, who "absolutely love" the device and are "growing up with tablets in their hands," according to Jenny Connelly, vice-president of eCommerce Marketing for Live Nation. Brings up the always-interesting issue of where future consumption trends will take society. In 10-20 years, will tablet computers be ubiquitous, standard, taken-for-granted?

Jamie Wells, director, global trade marketing, Microsoft mobile advertising, expressed grudging respect for recent efforts from both Apple and Google with the iPhone and Android. Apple gets props for their innovation early on, and now Android is opening up the market.

Amazon is poised to reap $1 billion in mobile revenues from its mCommerce platform in 2010, according to Sarah Amitay, vice-president and director of mobile for Mobext. Amazon is predicting total mobile revenues from the platform will rise to $1.5 billion in 2011.

2010 may or may not have been the year of mobile, according to various panelists at the SIS. Jenny Connelly said it may be remembered as the year that big brands finally commmitted to the space. So maybe 2011 will be the year of mobile? If not, definitely 2012. Or 2013. Or maybe they're all the years of mobile? Maybe every year is the year of everything? In conclusion, every year is the year of things being the way they are -- and that won't change.

Recalling comments yesterday that the Facebook "Like" button is vanilla and boring, Kerner noted that "the whole thing is just getting started," pointing to examples like Google's new "Google Boutiques" offering. Google Boutiques, a fashion site targeting women, allows users to say not only whether they "Love" or "Hate" a look or item of clothing, but also allows them to rate the look through a number of qualitative categories, including things like "color," "cut," "accessories," and so on. So we are indeed getting big increases in specificity in ratings, which should (hopefully) have some positive effects on search functionality too.

Lou Kerner of Wedbush just pointed out the huge disparity between public sentiment, in the short term, and actual user behavior, in the long term. To that point, he noted that when Facebook introduced news feeds in September 2005, they triggered a huge hue and cry from users... but now news feeds are one of the most popular features of the site.

Lou Kerner of Webbush just told us about Klout.com, a new site which measures your overall online influence via social media platforms. If you have a score over 80, you get free rooms at casinos in Las Vegas and you won't get bumped on Virgin flights. In fact, he compared Klout ratings to the new FICO score, putting social media influence on a level with credit scores.

One complaint I've heard again and again at industry conferences for the last five years is the hyper-proliferation of data. Far from having too little information, online media data tends to swamp clients and media planners. On that note, Dan Fleetwood, director of global search marketing for SAP, confided "We have an overabundance of data, an overabundance of tools, and an overabundance of technology. What we can't seem to do is get it all together. There are really nice tools -- really nice dashboards, great funnel analysis, which try to bring it all together -- but we're still struggling with …