• 100% of college panelists use phones for search, social media
    5 out of 5 use their smartphones for these purposes 3 out of 5 used the word "addiction" in reference to their smartphone usage Fuhriman notes that he has gone for several months at a time without using his laptop
  • what makes you hide a feed?
    Personally, I hide a feed if vultures, hyenas or other scavengers are getting too close to my kill. Oh, you mean "Facebook feeds"! Sorry, my bad. Anyway, I gotta get back to the Serengeti.
  • "Groupon should have sold"
    apparently being "kind of a mom thing" is kind of the kiss of death?
  • college demo doesn't get Groupon -- "it's kind of a mom thing"
    Ruh roh! Although moms are a great target audience, no? On the other hand, Fuhriman (who as a "poor college student" doesn't have dental insurance) used a Groupon discount for a free dental cleaning. Speaking of which, I really need to go to the dentist.
  • getting recs from Facebook "likes," social media?
    "In my friends and family, I'm usually the first person to discover stuff," according to Danny Fuhriman, senior majoring in PolySci at U of Utah. Craig Telaroli, junior in pre-med at UVU found shoes and an electric razor through Facebook recs from friends. However Emily Jacobsen, junior, majoring in advertising at BYU notes that "in Salt Lake there's not a lot of following for companies on Facebook."
  • "everyone has a Pandora account in college"
    but it's not necessarily social, say panelists -- e.g., "I don't care what my friends are listening to," "with music, it's kind of cool if you're the only one who's listening to it"
  • key to privacy snowjobs: really long terms of agreement
    Prieb just described confusion among college students -- and I would venture everyone else -- resulting from opaque, super-long terms of agreement ("25 pages long"). Prieb adds that the controversy over privacy creates an opportunity for marketers, akin to the "green" marketing movement, to take a proactive, pro-privacy stance -- standing out from the rest of the market by showing special concern for protecting consumer privacy.
  • Web browser history is in the red zone
    Sexual orientation is relatively open information among college students surveyed by Ball State University, falling in the "green" or "yellow" zones in terms of sharing, but Web browser history is in the "red" zone... considering that these young adults supposedly represent the cutting edge, new attitudes towards privacy, that would seem to bode ill for the behavioral targeting business.
  • college students, like other humans, do not want what they want
    Michelle Prieb, project manager, research and communications at the Center for Media Design at Ball State University, just observed that college students survey at Ball State were creeped out by the privacy implications of what they'd previously asked for in search utility, when it was actually executed by Facebook's Social Graph initiative. The relevant cliche, I believe, is "Be careful what you wish for." Or as Oscar Wilde put it, "There are two great tragedies in life. The first is not getting what you want. The second is getting what you want."
  • college students panel learnings
    my first observation, based on the panel discussion of Ball State University students: OMG I'm old
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