by Joe Mandese on Jun 27, 10:40 AM
Other than the fact that there are some great brands located in the state, including Kohler, which happens to be the location of the American Club - site of this week's Brand Marketers Summit - why did MediaPost pick it as a location. Partly because of Camp Anokijig. What's that? You haven't heard of Camp Anokijig, well it played an important role in the development of a young Ken Fadner, the founder and chairman of MediaPost, and the guy who gets to decide where our summits take place.
by Joe Mandese on Jun 27, 9:36 AM
That's right, MediaPost got its second-ever Brand Marketers Summit off to a start this morning in Kohler, Wisconsin, and MediaPost Chairman Ken Fadner said it will be an "at least annual" event.
by on Jun 24, 11:11 AM
Jeff Goodby and Joel Ewanick are candid and competitive on stage.
by on Jun 23, 1:51 AM
The vocalist, songwriter, actress sang a cappella at the Grey's Sixth Music Seminar.
by Joe Mandese on Jun 22, 1:47 PM
Oops, apparently I mis-attributed the AKQA initiative I blogged about earlier to the 'Young Lions,' not the 'Future Lions.' It must've been that my presence in Western Europe triggering some kind of subliminarl association to the old World War II era film starring Marlon Brando and Montgomery Clift It's the 'Future Lions,' though a lot of the winners looked pretty young.
by Joe Mandese on Jun 22, 10:37 AM
The Young Lions maybe young (seven-years-old, in fact), but the brief behind them hasn't changed since they were introduced at the Cannes Lions awards in 2004, and they're not going to change in the next seven or even ten years, guaranteed Rei Inamoto, Chief Creative Officer of AKQA, and presenter of the Young Lions awards.
by Joe Mandese on Jun 22, 10:19 AM
Rei Inamoto, Chief Creative Officer of new WPP asset AKQA is presenting the Future Lions at the Cannes Festival of Creativity. The Future Lions is a program that was created seven years ago to recognize the work of young people in the ad industry who wanted to showcase their own award-winning ideas.
by Joe Mandese on Jun 22, 9:56 AM
Yahoo's content partnership with Procter & Gamble may be fresh, but according to Yahoo chief Ross Levinsohn, it's not really a new model between a marketer and a media company. In fact, he says it's one of the oldest.
by Joe Mandese on Jun 22, 9:39 AM
Asked by Publicis chief Maurice Levy what Procter & Gamble's mobile strategy is, the packaged goods giant's marketing chief Marc Pritchard said it's not to get too hung up on the technology, but to think of it as another way of connecting with customers.
by Joe Mandese on Jun 22, 9:37 AM
Silicon Valley and Wall Street may think Yahoo is toast - or at the very least, a wounded beast - by not the folks on Madison Avenue and in Cincinnati, think it's a new kind of media company that's worth partnering with because of its ability to connect with consumers.