The rise of big data is changing the balance of power within companies.

Agency folks who worry about getting left out of the new world of data, take heart:

Universal is selling sight, sound and motion.

A new way to look at selling space, and other human kindnesses.

Mike Rich, vp, Media, at coScore scares-- or stirs--the crowd, talking about scarcity.

Display advertising marketers have around 39 seconds to engage a viewer. That is the average time a viewer gives a typical page, according to comScore. Brian Monahan, managing partner, Magna Globel Intelligence Practice, says the key issue  for the online display business is to figure out what the "native" ad format is. Television knows it has a native format, the 30-second or 15-second commercial. Radio has its own marketing formats, says Monahan. It may not be all squares and rectangles -- in terms of size -- for display advertising. "For example, are people de-cluttering their pages?" he asks. "It's a …

Only 40% of ads are in view for more than 1 second. What is a viewable ad? At the OMMA Premium Display conference in Los Angeles, Scott Scott Knoll, CEO at AdSafe Media, defines it as at least half an ad in view for at least one second, a standard developed by several industry organizations, including the IAB. If an ad isn't in view it has zero value.

Some display ads are premium, but maybe not appropriate for all the premium sites. Ted is one such movie.

WOM is one of the key drivers of movie awareness, so how do you integrate that with premium display advertising?

On one day Yahoo's homepage can deliver 175 million impressions, according to Doug Neil, Senior VP Digital Marketing, Universal. YouTube has a great masthead because it has video, and Yahoo has replicated it, he said