by Erik Sass on Jul 25, 2:51 PM
Things done changed.
by Erik Sass on Jul 25, 2:45 PM
a mystical ascension at OMMA
by Erik Sass on Jul 25, 2:39 PM
award for best hair at OMMA Data goes to...
by Erik Sass on Jul 25, 1:56 PM
The online ad industry may need some kind of ratings system for online data, similar to financial products, according to Michael Horn...
by Laurie Sullivan on Jul 25, 1:27 PM
Perhaps the industry needs a data ratings service to quantify numbers coming from key performance indicators (KPIs) and data, suggests Michael Horn, SVP, Managing Partner, Decision Sciences.
by Laurie Sullivan on Jul 25, 1:20 PM
There are instances where more granular data is better, but you don't always need cookie level data to build audience segments, according to Rudy Grahn, VP of analysts at Optimedia.
by Laurie Sullivan on Jul 25, 1:01 PM
Do companies lead with data when planning campaigns? At the MediaPost OMMA Data and Targeting conference in Los Angeles, Genny Drennen said, yes. It allowed a client to indentify women using their financial tool better and more often than men, an insight the company wouldn't have recognized without data.
by Wayne Friedman on Jul 25, 1:01 PM
Universal Pictures, as a big movie studio, doesn't need to access a wide scales of consumers that big data can bring. Jack Wiese, senior media analyst for Ignited, which has Universal as a client, says movie studios typicallly need only to target say 50% of U.S. consumers at any given time. Big data isn't all that necessary -- for every client. Getting specifics from big data can be hard. Wiese says: "It's hard to determine whether someone who went to see a movie came directly from a display ad that person saw two weeks ago."
by Wayne Friedman on Jul 25, 12:43 PM
There is still more automation in TV as oppose to other newer media platforms. J.T. Batson of MediaOcean says "It is more automated to buy a TV ad than a [online] display ad." He went on to say there is a lot of work to be done in the digital world when it comes to data: "We haven't solved out marketers problems if we are just thinking about digital." When it comes to making money for data providers and technology companies, Batson adds that it's hard to make money when it comes to data with TV. That's because it mostly still revolved …
by Erik Sass on Jul 25, 12:33 PM
J.T. Batson, chief strategy officer for Mediaocean, made this interesting (and surprising) observation:
