Mike Bloxham, marketing chief of the Media Behavior Institute, just shed a startling stat with the Social Media Insider Summit crowd in Tahoe. Drawing on MBI's USA Touchpoints analysis of how people really use media - including their concurrent usage of mediums - Bloxham pointed out that for all the talk about "social TV," you know people using social media while watching television. It's actually a "teeny weeny" slice of total time spent watching television: 2%.

That's what Buddy Media's Jeff Ragovin told social summit attendees that the ill-fated photo sharing platform Ofoto actually was.

Once again, that's not my line, but it came from Budd Media co-founder and Chief Strategy Officer Jeff Ragovin on the opening panel on Day One of the Social Media Insider Summit.

And they were standing in a farm field next to a barn emblazoned with a really big Obama campaign logo. It was one of the slides shown by Obama digital shop Blue State Digital's Thomas Gensemer, who said that the No. 2 big secret of the campaign was, "crazy people."

Hey, I didn't phrase it that way. It came from Thomas Gensemer, Co-Founder, Managing Partner, WPP's Blue State Digital, and the opening keynote of the Social Media Insider Summit at Lake Tahoe this morning.

In 2008 Barack Obama's biggest day for fundraising was triggered by a message to followers from a 20-year-old campaign worker on social media (I'm not clear if they were paid, or an intern, or a volunteer), according to Thomas Gensemer, co-founder and managing partner, WPP's Blue State Digital. Following Palin's speech at the GOP convention, in which she took a swipe at Obama's previous experience as a community organizer, the indignant message triggered an outpouring of grassroots donations.  I hope s/he got a sweatshirt or something.

That was one of the quips Social Media Insider summit programming chair used to get things going on Day One here at Lake Tahoe.

According to Mobile Insider Summit authors panel moderator Richard Krueger, the contraction is actually a three-for: SoLoMo, which stands for, "social, local, mobile."

According to Hill Holliday's Mike Proulx, "I think he'd be stoked."

Interesting way to establish the authority, if not the authenticity, of mobile as an important marketing and media platform: With a bunch of print media writers. Specifically, a panel of authors who have written books recently about mobile media. In other words, even in the world of hyper-connected, super-fast mobile media, print still matters.