Paul Adams, global head of brand design at Facebook just showed a new way of visualizing the way people interact during a presentation at the Festival of Creativity in Cannes, France today. The visualization, which he calls the "map of humanity," is kind of like the social graph 2.0 - a visualization of the ways in which all human beings are connected. Presumably, the connectivity is drawn from a certain social network platform, but that wasn't Adams point. His point is that it isn't technology that connects people. It's people.

This morning, it was the egghead, Rachel Armstrong, a researcher who is speaking at the Ted Talk series Starcom MediaVest Group is sponsoring at the Cannes Festival of Creativity, and she's talking about some pretty heady stuff: "Synthetic biology."

Yeah sure, we all associated Coca-Cola Co. with the sweet stuff, you know, high fructose corn syrup, but the global beverage marketer innovated its product packaging and distribution model with sugar cane. Not as a sweetner, but as part of some new, environmentally-friendly packaging that also is boosting its sales, according to Joseph Tripodi, executive vice president, Chief Marketing and Commercial Officer of the Coca-Cola Company.

McGarry Bowen flies Jon Hamm to Cannes.

Actually, it's not such a sill idea advanced by Arianna Huffington during the "making brands matter" panel at the Mediabrands villa in Cannes.

Speaking duing a "making brands matter" panel at Mediabrands' villa in Cannes, France, Huffington Post Founder Arianna Huffington just annoucned that HuffPo will launch a live, 24/7 video streaming network in August, just in time for the major U.S. party conventions.

Omar Epps is a great actor. And having starred in the Fox's high-rated "House" series, he is also a celebrity, but he says he's not a brand. And that's a good thing. Speaking during Sapient Nitro's session during the Festival of Creativity in Cannes, France, Epps said, "Believe it or not, celebs are human beings and brands are just companies."

Speaking at the OMMA Video conference, Viacom Media Networks' EVP/CRO Colleen Rush identified three categories that draw people in to social TV: the ability to communicate, check comments, and consume content. The "Three C's," as Rush puts it, are the driving force behind social TV. Watching a TV show opens up new channels for communication - both online and with friends in person. Others enjoy checking comments because it adds depth to the content of a TV show.

At the OMMA Video conference today, moderator Ashkan Karbasfrooshan, Founder/CEO of WatchMojo.com, asked his panelists to predict the future of television and online videos. When asked if online ad revenue will surpass TV ad revenue in 10 years, all but one panelist said they believed it would. Online videos still have a ways to go - TV ad revenue is currently about twice as high as online video ad revenue.

Chris Schreiber, VP-Marketing at Sharethrough, just unveiled a new, much-needed searchable platform for aggregating branded videos. It's called The Creative Network. Sounds like what AdForum.com did for creating a centralized hub for searching and finding TV commercial campaigns, and the agencies that created them, but for online video.