Digital video still isn’t integrated well with traditional television media buys. Speaking at MediaPost’s Video Insider Summit, Susan Parsons, senior strategist of The Media Kitchen, says broadcast teams who are put in charge of digital video still view digital as “added value. There is a huge disconnect.” Parsons says true integration is needed. Mary Pocsik, executive director of media services, Geometry Global, says, “agencies are perpetuing this issues.” Pocsik says media should be “channel agnostic.” ‘“A lot of the bigger advertising and network executives came up through TV," says Gene Tiernan, executive vp/group director …

Following his keynote conversation at the VIdeo Insider Summit in Montauk, Long Island, ID Media's Michael Baliber acknowledged that at least part of the problem with online video's ad market share has to do with the legacy models of advertisers and agencies, and the fact that they're still thinking from a traditional TV planning and budgeting framework.

After dining on a sumptuous breakfast of eggs flown in from Austin, TX, (that's another story), attendees at the Video Insider Summit in Montauk, Long Island, got a good dose of chicken and egg analogies during an opening keynote conversation with Interpublic's ID Media's Michael Baliber.

Video Insider Summit programming chair and de facto emcee Cathy Taylor kicked the agenda off this morning at the blustery Montauk Yacht Club with a bit of friends and family bluster, er, anecdotes that most attendees could relate to: how video consumption has been changing in her own household.

Social media has helped put marketing back on track. Speaking at Media Magazine’s Future of Media, Scott Howe, president/chief executive officer of Acxiom, says learning about the original components of marketing included the ‘P’s- -- promotion, product, and pricing -- have been now skewed the wrong way. He says marketers believed only they should focus on just one area -- promotion. And Howe says that is wrong. Social media has changed much of this. “You are using social to build a sense to community. [Early on] companies didn’t want to do social, because consumers will …

Of course, people are prone to clicking on the sexy, the seedy, and the shallow. That sort of content, however, is not what performs best among mass online audiences, says Jonah Peretti, BuzzFeed co-founder and CEO -- and arguably the foremost authority on social content sharing. That's because clicks are increasingly contingent on what consumers find in their Facebook and Twitter feeds, and what appears in those content streams all depends on what sort of content their friends are willing to share -- and that all depends on, "what people are proud to share," Peretti told attendees of Media Magazine's …

Pop quiz: A busy mom whips her minivan into a Walmart parking lot. The kids are in the back, buzzing on sugar highs. It's hot, and mom starts sweating as she searches for her shopping list. Just then, a chime alerts her to an urgent message from Walmart! Question: What should it say? What offer or bit of information would mom possibly welcome at that moment? That, in effect, is the challenge facing Walmart and other retailers with the power to send out location-based, mobile messages, but who don't know what to say. Brian Monohan, Walmart.com Vice President of Marketing, …

In the month the program aired sales rose 21%, said Jeff Chapman , senior director, Global Brand Communications , Energizer Personal Care. He's talking at OMMA Video at Advertising Week about Clean Break, an originally produced Web series that grew into 13 broadcast episodes and 45 Webisodes, airing on FUEL TV and Yahoo Screen.

Gillette's current focus on skin care is a blatant rip-off of an ongoing Schick strategy to get male consumers to care for their skin with water (and Schick products). So Jeff Chapman, Senior Director of Global Brand Communications at Energizer Personal Care, just told attendees of OMMA Video. "It was such a good idea that Gillette is imitating it," Chapman said of Schick's skin obsession. How has Energizer chosen to respond to this all-too-common offense? "Stay the course," said Chapman, adding that there's no way to avoid copycats in the marketing game. "The only alternative is to choose [an idea …

Speaking at the OMMA Global event, Andy Wieldin, chief revenue office of BuzzFeed, says sometimes real-time marketing is just more planned than it appears. He says for the Super Bowl, for example, is where some advertisers have worked on producing special creative that can capitalized on what happens -- like who wins. Wieldin says his company worked with Volkswagen on just such a piece of creative last year for its “Get Happy” campaign.  Wieldin says this is “planned spontaneity.” “Brands want to do meaningful work,” he says. “Consumers are sick of being bugged. Brands can add some …