• Testing, Testing - Brands Need to Test Online Video Ads
    My son is in middle school and his class takes a math pre-test before they take the actual math test. Then, the kids take home the tests, correct any mistakes and turn the fully corrected tests back into teachers, signed by parents, of course. Which makes me think - do we test enough in online video? Do advertisers, brands and agencies need to do more testing and tweaking of online video campaigns and efforts before they launch, during the rollout, and even afterwards as they plan for the next one?
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