• Online Video Ads Catching Up to Online Video Views
    Video advertising is finally catching up to consumer viewing habits. That's the finding of the latest quarterly report from video technology company FreeWheel, assessing both online video ads and video views. Video ad views are rising at a faster rate than video views in the third quarter, marking the first time that ad views outpaced video views in growth rates, a promising sign for the online video ad economy. Freewheel said the volume of videos views in its data set that reaches across clients including Turner, ESPN, FOX, Univision, Discovery Communications, VEVO and others increased from 6 billion a year ...
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