Advertisers in 2013 will siphon more from their print budgets to use in online advertising as a kind of a test kitchen for campaigns, to help decide which of its pitches are working best. That's one of the big guesses for the year ahead from Tremor Video, the advertising services company that was a pioneer in the cost-per-engagement (CPE) model for tablets, laptops and mobile phone and TV advertisers. The company says it makes sense for advertisers to experiment with several concepts on the Internet before deciding on the ad or campaign it will use, especially during mega-events like the …

In the category of we'll-wait-and-see, add this one: The imminent revival of "All My Children" but this time online. The idea got new life in mid-December when Deadline.com reported that Prospect Park, a production company made up of former ABC executives, was resuming its plan to bring back to the venerable soap that ABC canceled last year, in part to make room for Katie Couric's new talk show that Disney ABC airs. (Prospect Park originally announced plans to bring back the show in 2011, but that plan fizzled.) The trouble with bringing back "AMC" is kind of obvious. Though soap …

Lists are painful and bountiful at this time of the year. Occasionally they're even useful. The Australia and San Francisco-based online media company Sitepoint.com gave Joshua Hardwick, co-founder of United Kingdom's production company, Shorty Media, an opportunity to list the 12 common online video mistakes marketers make. It's a pretty straightforward accounting of common goof-ups. Publishing it will not prevent the same mistakes from happening in 2013. We are flawed. In fact, though Hardwick promises 12 common mistakes, he lists only 11. That is life.