by P.J. Bednarski on May 31, 3:25 PM
A remarkable aspect to online video is that so much of it deals with matter that really illuminates the world. The rest, it seems, is the stuff that goes viral.
by P.J. Bednarski on May 30, 3:30 PM
Someday, maybe, there's going to be a dominant video streaming device. Roku, with a new $60 million infusion from investors including Hearst, is making its claim.
by P.J. Bednarski on May 29, 12:56 PM
That's double what there is now. The Cisco stat forecast must be irresistible to people who like to sprinkle the phrase "tipping point" into each and every conversation. Boy, are we tipping
by P.J. Bednarski on May 28, 1:53 PM
BuzzFeed, the site filled with tons of silly/funny/scandalous and very viral videos, has hooked up with CNN and has started a YouTube channel. It gets CNN seen by younger viewers, presumably, but to what end?
by P.J. Bednarski on May 27, 11:15 AM
Based on binge-reading of reviews by critics who binge-watched the15 new episodes of "Arrested Development," you didn't miss a media moment by deciding to do something else with 12 hours of your day on Sunday.
by P.J. Bednarski on May 24, 2:40 PM
Memorial Day is a handy time to recall that although we rarely hear about what they're doing lately, America's soldiers are still serving bravely. It is a perfect weekend to wave the flag.
by P.J. Bednarski on May 23, 2:41 PM
Yesterday's Starcom report that shows audiences really seem to be a lot more interested in content than where the content originated should be good news for online video content-makers but the fact that the result of that study is news is kind of weird. Maybe there's benefit being the online David to TV's Goliath.
by P.J. Bednarski on May 22, 3:20 PM
If at this time next month you are either driving a Fiat 500, that's OK. If humming a song called "Sexy People," and driving a Fiat 500, well, you also may be a statistic. I'll understand how it happened.
by P.J. Bednarski on May 21, 2:10 PM
Two weeks after they ended, the question gets asked and answered, in an interesting way at the OMMA Video conference in New York.
by P.J. Bednarski on May 20, 3:00 PM
Tremor's VideoHub is the first ad tech system to gain the approval of the Media Rating Council, which has been poking around the data for several months. Later this year, the IAB plans its own viewability standard, which VideoHub says its technology will be able to fit within.