"All My Children" and "One Life to Live" will each present only two episodes a week online, not four as they did since their resurrection online on April 29.Why? Viewers can't commit to that kind of heavy-duty binging to stay current.
It is hardly left unsaid, but it is usually left unexplored, that online measurement of who's watching what is vastly superior, and more uncomfortably intrusive, than anything in the old media world. But in the past few weeks, what was being sold, particularly by cable and broadcast networks, was the buy-in-bulk mentality.
Legacy outlets always get the benefit of a doubt. But television networks are realizing that they risk losing advertisers and revenue to online video unless they can adequately point out how much television fare is being seen on tablets, laptops and mobile devices. In this upfront season, they're out to get it.
ABC, CBS, NBC and Fox this week unveiled their new season plans in events that are anachronisms celebrating anachronisms. Broadcasting seems doomed to relaunch the Titanic every year, even when there are some clear signs that other 21st Century ships have already sailed.
I am not crazy about some online advertising. But some online ads, particularly long-form ones, are fascinating--and viewers are finding them and passing them on.
Unruly, the company that tracks video sharing, reports this morning that five Vine videos are shared on Twitter every second. But it's hardly making a branding impact yet.
Tremor Video, in a study for the IAB, finds ads that show up in original content for the Web get a nearly identical response from viewers as ads shown in replayed TV fare online. The bigger driver may be the Website where the video is located.
Major League Baseball's video clips are now being given broader exposure by NDN to thousands of news-oriented Web sites, a logical pairing that should help those Websites and the grand old game itself.
The Internet has naturally created an environment that finds room for every taste, a Blockbuster store where the shelves are all fully stocked. As if.
The Financial Times is reporting that YouTube wil start charging a monthly fee to watch some of its special channels. YouTube isn't denying the story, but not confirming it either. It does say it's looking into creating a subscription platform.