There's the old belief that there are only a limited number of plot lines in the world--seven is a popular number--and every story is a reworking of one of them. Supposing that is true, PointRoll set out to see how those plots worked when used in various ad categories. But the digital ad firm thinks it's on to something.

The rise of the Internet seems to coincide with more people fearing, comically or not, that they're suffering from ADD. But an auto marketing group is telling its readers that it just could be that the audience for online video ads are really paying attention--at least compared to TV viewers

Maybe it's great that online video projects like "House of Cards" and "Orange Is the New Black" have brought so much attention to streaming, but what's it mean for advertisers? Well, maybe they ought to get further into the sponsor business.