by P.J. Bednarski on May 14, 3:00 PM
ABC, CBS, NBC and Fox this week unveiled their new season plans in events that are anachronisms celebrating anachronisms. Broadcasting seems doomed to relaunch the Titanic every year, even when there are some clear signs that other 21st Century ships have already sailed.
by P.J. Bednarski on May 13, 2:40 PM
I am not crazy about some online advertising. But some online ads, particularly long-form ones, are fascinating--and viewers are finding them and passing them on.
by P.J. Bednarski on May 10, 9:00 AM
Unruly, the company that tracks video sharing, reports this morning that five Vine videos are shared on Twitter every second. But it's hardly making a branding impact yet.
by P.J. Bednarski on May 9, 10:08 AM
Tremor Video, in a study for the IAB, finds ads that show up in original content for the Web get a nearly identical response from viewers as ads shown in replayed TV fare online. The bigger driver may be the Website where the video is located.
by P.J. Bednarski on May 8, 8:00 AM
Major League Baseball's video clips are now being given broader exposure by NDN to thousands of news-oriented Web sites, a logical pairing that should help those Websites and the grand old game itself.
by P.J. Bednarski on May 7, 3:29 PM
The Internet has naturally created an environment that finds room for every taste, a Blockbuster store where the shelves are all fully stocked. As if.
by P.J. Bednarski on May 6, 1:20 PM
The Financial Times is reporting that YouTube wil start charging a monthly fee to watch some of its special channels. YouTube isn't denying the story, but not confirming it either. It does say it's looking into creating a subscription platform.
by P.J. Bednarski on May 3, 1:40 PM
Crackle today announced its ambitious slate of digital content offerings, including a couple movies and at least one series it will unfurl all at once, just like Netflix's "House of Cards" and "Arrested Development."
by P.J. Bednarski on May 2, 11:48 AM
With its awesome viewership levels, YouTube doesn't think it's warring with television for dominance. It's way past that old stuff. At its NewFronts presentation, it said its next goal was to capture the entire world. It probably will, too.
by P.J. Bednarski on May 1, 1:36 PM
That Aol lives to have had an overly long NewFronts presentation Tuesday is a result of what CEO Tim Armstrong told his audience. When it was between fight or flight, "We always choose fight." You shouldn't bet against them.