BuzzFeed, the site filled with tons of silly/funny/scandalous and very viral videos, has hooked up with CNN and has started a YouTube channel. It gets CNN seen by younger viewers, presumably, but to what end?

Based on binge-reading of reviews by critics who binge-watched the15 new episodes of "Arrested Development," you didn't miss a media moment by deciding to do something else with 12 hours of your day on Sunday.

Memorial Day is a handy time to recall that although we rarely hear about what they're doing lately, America's soldiers are still serving bravely. It is a perfect weekend to wave the flag.

Yesterday's Starcom report that shows audiences really seem to be a lot more interested in content than where the content originated should be good news for online video content-makers but the fact that the result of that study is news is kind of weird. Maybe there's benefit being the online David to TV's Goliath.

If at this time next month you are either driving a Fiat 500, that's OK. If humming a song called "Sexy People," and driving a Fiat 500, well, you also may be a statistic. I'll understand how it happened.

Two weeks after they ended, the question gets asked and answered, in an interesting way at the OMMA Video conference in New York.

Tremor's VideoHub is the first ad tech system to gain the approval of the Media Rating Council, which has been poking around the data for several months. Later this year, the IAB plans its own viewability standard, which VideoHub says its technology will be able to fit within.

"All My Children" and "One Life to Live" will each present only two episodes a week online, not four as they did since their resurrection online on April 29.Why? Viewers can't commit to that kind of heavy-duty binging to stay current.

It is hardly left unsaid, but it is usually left unexplored, that online measurement of who's watching what is vastly superior, and more uncomfortably intrusive, than anything in the old media world. But in the past few weeks, what was being sold, particularly by cable and broadcast networks, was the buy-in-bulk mentality.

Legacy outlets always get the benefit of a doubt. But television networks are realizing that they risk losing advertisers and revenue to online video unless they can adequately point out how much television fare is being seen on tablets, laptops and mobile devices. In this upfront season, they're out to get it.