by P.J. Bednarski on Jun 11, 2:00 PM
At a VideoNuze conference, here were the messages: A lot of online viewers do what they're told and skip the skippable messages. And a lot of advertisers and marketers, despite seeing the benefit of online, won't expand ad budgets to buy both TV and online. Not yet.
by P.J. Bednarski on Jun 10, 3:24 PM
The Sunday magazine's innovation special edition looks at our presumably technologically-advanced era and sorta issues an institutional meh about the value of the Internet, Millions of owners of talented cats would adorably disagree.
by P.J. Bednarski on Jun 7, 3:13 PM
With Flingo's new Samba interactive software being popped into new Smart TVs and on OTT set-top boxes, even if you're on Facebook while watching TV, you can access that Ford ad, or ancillary Ford material being shown on CBS. And the same thing could happen for every other commercial on that episode of "NCIS," even if you're watching it days later on your DVR.
by P.J. Bednarski on Jun 6, 3:00 PM
A new report sums up the value of the entire video landscape, while on the West Coast, some begin to question whether they can survive on what YouTube pays.
by P.J. Bednarski on Jun 5, 2:45 PM
If the results of a test of how mobile well Nielsen can measure mobile devices carrying TV signals is as good as Syncbak and Nielsen are saying, local stations may be getting close to the time that viewers will really get a chance to find out. It's a crucial step for broadcasters.
by P.J. Bednarski on Jun 4, 1:00 PM
Mobile's growth has been so rapid that it's leaving other growth spurts seem puny. A Kagan analyst charts the trend, while many in the biz should wonder what all that speed could mean.
by P.J. Bednarski on Jun 3, 4:08 PM
What can an advertiser show in six seconds that is worth anything? Nothing, I'd say
by P.J. Bednarski on May 31, 3:25 PM
A remarkable aspect to online video is that so much of it deals with matter that really illuminates the world. The rest, it seems, is the stuff that goes viral.
by P.J. Bednarski on May 30, 3:30 PM
Someday, maybe, there's going to be a dominant video streaming device. Roku, with a new $60 million infusion from investors including Hearst, is making its claim.
by P.J. Bednarski on May 29, 12:56 PM
That's double what there is now. The Cisco stat forecast must be irresistible to people who like to sprinkle the phrase "tipping point" into each and every conversation. Boy, are we tipping