Unruly, which measures shareability of conventional online video ads, now says it will offer a Vine Academy for advertisers to figure out how to make six-second ads that stick. That's less interesting news now perhaps, as Instagram takes its place on the ridiculously-short-subject stage.

Pivotal Research Group Brian Wieser says the question is not how little Hulu is worth but how much. A new report lays out reasons Yahoo would be a good fit, but also how DirecTV and Time Warner Cable should see Hulu as a major strategic acquisition.

When Boomers sometimes say they can't understand how Millennials use the Web, maybe they really mean it. A new Nielsen study looks at neurological differences in age advertisers should pay heed when marketing goods online.

A new slick infographic from MDG Advertising answers some questions about just how rich an entrepreneur can get operating a well-viewed YouTube channel. But then the data makes you wonder about what happens to the rest.

Ooyala's new Q1 Video Index is an eye-opening snapshot of how the mobile and tablet universe is growing worldwide, and not incidentally how live video streaming is an idea whose time is definitely here.

A new Columbia College study of the most popular YouTube channels explodes the myth that videos have to be super short to be super successful. But it reinforces the idea that regular features on YouTube have to show up regularly. No slackers, please.

The ubiquitous JW Player has made enhancements that should make it more attractive to mobile users, where Long Tail Video's CEO Dave Otten says, it should speed use of mobile and tablet video advertising. It's an improvement that JW Player's two million site subscribers could put to work quickly.

That's the question the Council Bluffs, Iowa daily newspaper, is testing with its readers. It wants them to submit a video for a July 4 contest, that makes a bigger point: All Video Is Local.

Warner Cable raised a great defense this week when it was accused of making it difficult for OTT marketers to make content deals with cable networks. It admitted it. That's what businesses do.

New York Mayoral candidate Christine Quinn has posted the first of what will be a series of testimonials from city residents attesting to her leadership ability. If these things get traction on YouTube, it's easy to imagine local politicians nationwide will take notice.