There's the old belief that there are only a limited number of plot lines in the world--seven is a popular number--and every story is a reworking of one of them. Supposing that is true, PointRoll set out to see how those plots worked when used in various ad categories. But the digital ad firm thinks it's on to something.

The rise of the Internet seems to coincide with more people fearing, comically or not, that they're suffering from ADD. But an auto marketing group is telling its readers that it just could be that the audience for online video ads are really paying attention--at least compared to TV viewers

Maybe it's great that online video projects like "House of Cards" and "Orange Is the New Black" have brought so much attention to streaming, but what's it mean for advertisers? Well, maybe they ought to get further into the sponsor business.

Last week in other places, and today in The New York Times, reports surfaced that Intel and Sony were both cooling off their plans to start new Internet-based TV and movie services. But certainly, there are several out there and more to come. Maybe it's time for new entrants to offer something broadly unique than Kevin Spacey.

Back when user generated photos and videos were still largely a pipe dream, there was Photobucket. And now, amid Vine, Instagram and Flickr, Photobucket is still kicking and offering ad units that are an interesting combination of UGC, video and text.

YouTube is discovering its mobile users are three times more likely to click on an ad than use the opportunity to avoid it altogether. Because the advertiser and YouTube is also armed with demographic information probably greatly increases the likelihood a YouTube viewer invited to watch an ad-or not-will opt in because the message stands a good chance of being relevant, and then a very good chance that the ad will lead them to interract for more information.

I watched the premiere of 'Hostages" on CBS Monday night and while I truly can wait until next week to see what happens next, I would have watched a second episode right away if I could have. Which got me thinking...

At the Goldman Sachs conference today, Walt Disney chairman and CEO Robert Iger says the media company sees no real sign of cord cutting, likes Netflx but doesn't think it has cornered the online pay market and that by and large, network TV is a really good bargain.

The IAB is giving the public-in this case that mainly means ad agencies, brands, digital publishers and technology vendors-time to comment on the new set of standards for five basic ad formats first introduced in February. After a monthlong comment period, they're due to be finalized by the Rising Stars Working Group.

Aim an online campaign at 18-49 consumers and you'll hit most of them. And so on. It gets to be less of a sure thing if the demo you're seeking is older. But18-49s make up just over half of the total online audience, so reaching three-quarters of half the consumers is pretty good--it's awesome- for a medium that, in the big sweep of history, is still pretty new.