Facebook's new tool that will automatically play videos will a big smash hit, or a dangerous misreading of the Facebook Nation. Maybe that's why it's taken so long to really get going

"Will it play in Peoria" has been replaced, or should be, by "Will it move merchandise in Mumbai?" In a worldwide economy and an Internet marketplace of online video, how commercials play around the world is probably more important than ever. A new service, CutCue, promises to analyze online video ads and in short order tell an advertiser if things like colors, numbers and other quirky things could cause some problems or embarrassment.

The FTC wants in on the latest thing--native advertising. It's holding a workshop on the controversial, hard-to-define ad practice on Dec. 4, no doubt in part to give some guidance about just what native ads can do--and can't.

Cheezburger co-founder Ben Huh had an old lament for the Guardian, though delivered in a positive way. Things move so fast, he said, and that's coming from a guy whose company became a business success long before it had a business plan.

Innovid and Cisco are at IBC demonstrating two new advertising solutions that will mesh the second screen with the first screen,and with your buying habits. All around, a lot of brain power is being spent trying to figure out ways to better monetize the multi-device ad sales floor.

Ooyala's already a big player in video solutions for sports networks and leagues, but its new mosaic player turns up the heat a few dozen degrees.

Nielsen's Cross-Platform Report will tend to suggest advertisers overspend on online video based on viewership, which is still pretty darn low.

When viewers see online content on a smart TV, they'd rather see the traditional TV commercial, not the pre-roll, according to new reserach from YuMe, Nielsen and set maker LG. And it appears they aren't always bingeing on Netflix either.

Bravo, Innovid and Fiat are teaming up to push a new interactive campaign in whch viewrers and online visitors to Bravo's site will be able to decide what kind of Fiat to give to a couple that will be married live on "Watch What Happens Live." What Bravo and Fiat hope will happen is a major surge in Fiat awareness and sales.

According to some data, we watched four billion videos on mobile devices in June, and then shared most of them, which is just ridiculous to contemplate. But if it's true or even almost true, you can see why making mobile video advertising easy is such a priority.