If I bought the items in every commercial friends shared with me, I'd have several sports cars, many cases of Dos Equis and a washer-dryer that could be used by smart polar bears. But I don't. Now, however Unruly Media has released data that shows commercials for Samsung and Nokia phones are shared far more than commercials for Apple's iPhone.Does that mean anything? Unruly thinks so.

A new eMarketer report says nearly 63% of the total US population will be digital viewers by 2017, but when you observe how quickly new media gets adopted, doesn't that seem a little slow? Right now, about 58% are already digital viewers.

OK, how many metrics figures can you fit on the head of a pin? In Berlin, a Internet data expert laughed, then sighed about the misapplication of data. Sometimes just because it's there, you don't really need to use it.

Aziz Ansari will unveil his stand-up special on Netflix on November 1. The way the stars are aligned, he's likely to garner an extraordinary amount of free media exposure just prior to the event. For Netflix, it has to be aware of what buzzworthy stand-up specials did to establish HBO's credentials at another time in the history of the content.

One of the somewhat overlooked attractions of online video isn't the content. It's that you can get what you want when you want, says a study from Ericsson.

Sources told VideoInk that "YouTube Nation" would cover everything from "trending videos to pop culture stories, current events, and political issues, as well as online personalities who are on the rise." That may be the video equivalent to the invention of the wheel but it apparently is YouTube's biggest push to be the producer of its own content.

A new Harris Poll says 24% of the people who watch subscription videos only give the content they've chosen a few minutes to entice them, and 32% will give about 15 minutes, give or take. Harris says 20% of its respondents thought they had what Harris dubbed Streaming Attention Deficit Disorder

Do you think online video should have a rating system, like TV and movies do? I would bet that your answer is no, fairly emphatically, but as OTT devices and Smart TV begin to bring millions of new viewers to online videos, it would also seem inevitable somebody will suggest it.

The CBS-Time Warner Cable squabble happens at a time that many consumers--and many, many young media consumers--don't have much use for traditional media. A new study says "pay-TV delayers" who finally get ready to sign on with some entertainment delivery service, might have a hard time buying into their grandfathers' cable TV package.

Tremor Video's David Sanderson, the senior director of creative, has devised five rules for effective interactive advertising, which include some pretty good basics he says some advertisers forget, like including a call to action, or displaying their logos. Mostly though, he says, to many interactive advertisers, given the chance, "throw in the kitchen sink."