Apparently it was Blaise Pascal who once wrote, "If I had more time I would have written a shorter letter." The fact is, from a network newscast to a 15-second commercial, it's not easy to be concise. But in the case of six-second Vines, is it even useful?

An opinion piece from AllThingsD theorizes that the next logical strategy for Netflix is to pursue live events, which when you come right down to it, pretty much means live exclusive streaming of sports events. That would be a big leap for Reed Hastings, but probably, it's where Netflix, or some other online video service, is heading. If Congress and viewers don't scream too much

I always think that someday the public will get so up-to-here with the Internet, that there will be some widespread revolt against its excesses, that millions will decide that maybe they can last an hour without watching a video or have a interesting thought without tweeting it, or not post a photo of last night's restaurant entre on Facebook.

Just about everybody concedes that one of the ways newspapers went bad was by offering up their content online and not making it much different from what was in the print product. How is that different from what is happening with television? Network television shows are easily found online, on Hulu or Hulu Plus or Netflix or from, say, Comcast's video on demand service.

Digiday.com looked at a gossip site called Crazy Days and Nights one recent day, and found "no fewer" than 21 ad impressions served per page, with help from some of the bigger names in the business. It says a situation like that can't do anything to drive down the price of online advertising.

One of the looming problems for online video producers as they look to become major purveyors of premium content is finding an easy way to let consumers know what's what and where it's at. Apple might be thinking the same way with its acquisition of little (but highly regarded) Matcha.tv

Online video ads can be a little cheekier than most advertisers would dare to try on television, as ads for Kmart, Rent-a-Center and now some Kraft products show. Those commercials get noticed, and written about. And maybe they work. But even they evoke criticism from some consumers, just like ads from earlier days of television did.

NBC News said it is acquiring Stringwire, a new business started by a recent NYU grad that assembles in-coming videos tweeted by eyewitnesses to breaking news events. Though viewers have been sending videos to news organizations for at least the last decade, Stringwire streamlines the process

Relevancy Group released a study earlier this year that shows most email marketers don't include a video consumers can click on for more information, not so much because they don't believe that's a worthy idea but just because they don' t have video to show.

Morgan Stanley analysts are predicting Facebook could generate $1 billion in revenue in its first year of adding video ads to its site on a regular basis, and it's plain that Facebook has the numbers to suggest that whenever the ads begin, they could hit big. .