A lot of eyes are on the New York Stock Exchange where YuMe debuts its IPO this morning. But just as many should be watching Tremor Video's quarterly results when it releases them on Thursday. They will be the first earnings the company has reported since going public June 27th, and the results will likely impact investor confidence in the company, as well as its competitors, and possibly even the ad technology sector overall. Tremor's IPO was the first significant one in ad tech industry this year, and it hasn't exactly sparked a rally among public investors since it began …

CNet this week is launching XCAR -- a premium video brand for car enthusiasts, VidBlog has learned. As part of a larger campaign to promote its TDI clean-diesel technology, Audi has signed on as XCAR's exclusive launch sponsor through October.

Video search engine blinkx has acquired online video content syndication and ad platform Grab Media. Financial terms of the deal were not disclosed.

VPAID is the standard for video, but MRAID is the mode for mobile. The industry no doubt is trying, but guest blogger Michael Tuminello explains just how much the standards need to be sorted out.

Online video is all a-twitter (sorry!) over Instagrams and Vine videos, but guest blogger David Toner wonders whether the engagement consumers feel toward super-short messages eliminates the chance for truly memorable, brand-defining advertising.

Research says social video usually attract most of its shares in the first few days and then subsides. But Geico's 'Hump Day" sharing pattern has created its own hump of massive sharing--every Wednesday since it debuted in May, says guest blogger David Waterhouse, head of content and PR for Unruly Media,

Not only are we watching billions of videos every day, we also use YouTube for other non-text based searches. An upfront message in a video has far more value for a marketer than a message buried deep in an email, says guest blogger and Blue Fountain Media CEO Gabriel Shoolian.

Unlike TV, which can help itself with scheduling and massive promotion, online video's surest path to engagement is effectively speaking to your audience and producing quality content. says guest blogger Gregg Winik, CEO of CineSport..

Teen Vogue now has five channels separate from its Website, and other Conde Nast titles have a similar presence on YouTube. The proprietary Website is changing, and video is making that happen.

Chromecast, which looks like a thumb drive, allows a users to see Internet video on their TV set, instantly and easily and for $35, which is what the device costs.