Big events can distort usage patterns for the Internet too. Akamai's report on Internet traffic for the first three months of this year show what happened when the new Pope was named, when Chavez died and as Assad represses Syria.

Of course the study comes from Innovid, which is a pioneer in the interactive ad business. But stats from its latest benchmark study are impressive.

The ongoing arguments about whether online video advertising is effective or not just goes on forever, regardless of facts, stats and data. But even optimistic surveys show there is still resistance about shifting dollars from TV to online.

There is a parallel between the Emmy nominations Netflix received and the ones HBO and other cable outlets began getting, most notably with the "Sopranos." But there's a difference too. Regardless of their old ad campaign, HBO is TV. Netflix isn't. For now.

In June 2012, there were 11 billion video ad streams. A year later, there were 20 billion, according to comScore. And ads now make a up 30% of all content viewing.

The report from Laura Martin and Dan Medina says online viewers are almost invited to wander. That's a challenge in an all-advertiser supported online world.

Moguldom Media Group has found a good niche serving the African-American digital market. Next stop: Africa.

Now that Hulu's owners have decided to keep it, maybe they should figure out they're sitting on a pretty sweet property. The world's eyeballs are turning toward online video. ABC, Fox and NBC have already established a strong brand.

Federated Media founder John Battelle toys around with an idea: What if you paid for content something like crowdsourcing and the price per piece of content went down as more people accessed it?

At the annual Sun Valley conference of media heavyweights, former Disney chief Michael Eisner says a new Hulu owner would lose one of its best assets--the ability to show network programs a day after they've been on prime time. But could Hulu fill in that gap by becoming the new home for YouTube content stars?