Following the online video biz means discovering the exciting and inventive world that the Internet makes available to everyone around the world. And now, at last, there will be a goat simulator game at a price point that makes it easily affordable to all. Even its promo is a viral hit on YouTube.
A report earlier this month from comScore gave a good snapshot of how millennials use the Internet, their smartphones and social media. Indeed there were some radical differences. But not as radical as one would think.
The Winter Olympics, with its weird competitions, is something different. Watching it on NBC online, with its teeny roster of online advertisers, can be torture.
By periodically checking for bogus view counts, YouTube thinks it can clear its site of third-party companies that create "views" to increase ad revenue.
Why is it that if I watch something online, I think the whole world knows my entire life story? Is that any way to run a business (if your name isn't NSA)?
YouTube beauty channels are popular and numerous--and a new study says their voices overwhelm YouTube sites operated by beauty brands themselves. Vloggers just out-produce the marketers.
Goo Technologies has new research that says 82% of all Americans ignore online ads, more than any other kind of media. The richer you are, the more you ignore.
What do advertisers, agencies and content providers think they're doing with online video, and where do they think its headed? It turns out they all may have slightly different agendas.
Did the Super Bowl's lackluster ads start the viral bell curve on a downward path? Time--like the next few days--will tell.