GM's Chevrolet nameplate finished fourth among all car makers worldwide in online ad-sharing and first among American ones, over the last 12 months. In fact ,Chevy ads attracted nearly 45% of the total number of ad shares of U.S. manufacturers over the last 12 months. Ford was seventh and all the rest were no shows, says Unruly Media.
Year over year, Americans watched nearly 50% more videos, and nearly 150% more video ads, comScore figures reveal. The drift to online video is so quick and natural it's almost possible to miss the exciting NBC News announcement of its proud, co-produced daily online series, "15 Seconds To Truth."
Data from TubeMogul's Operation Clear Sky shows that botnets are more sophisticated than we may think. By using proxies, for instance, the Blog Bot botnet can make one hijacked computer appear to be hundreds and even thousands of viewers.
Quiznos, the sub sandwich chain, is getting some notice for a video in which a Kevin Spacey impersonator does a stunningly real turn as Francis Underwood in a "Game of Thrones"/"House of Cards" mash up. From there, the Quiznos channel, ToastyTV, gets very, very weird
A new report from TDG breaks down how the next Big 4 of media content is drifting from those big networks to those already-big Web based companies. Between now and 2020, the report says, Legacy content providers will decline by 25%.
People find out about the movies by going to Google and IMDB and YouTube for clips. MovieLaLa, a new social site officially debuting in May, hopes to harness the power of a social network while pushing box office grosses as well.
This summer, The CW, that little network owned by CBS, will debut "Backpackers." What will make this series a little different is that "Backpackers" has been around for awhile, on CW Seed, the online site that features a handful of other shows that fit the contours of a lot of digital content.
Early testers of the device released last Wednesday didn't say it was bad, but neither were most of them very impressed. And many are surprised that Amazon didn't offer a more advantageous price point for consumers.
SponsorHub, an online platform that can monitor how athlete-endorsers, celebrities and sports advertisers are being talked about on social media, has been secretly keeping tabs on 18 players in the March Madness tourney, just for the fun of it, and of course, to demonstrate to would-be clients.
According to new study results from Pew Research Internet Center, not only is there a gap between young and old in terms of Internet know-how, there's a division among older folks who get it and older folks who don't get it. On the plus side, today 59% go online, a substantial six-percentage point jump in one year.