• Among US Car Makers, Chevy's Online Ads Get Around, Says Unruly Media
    GM's Chevrolet nameplate finished fourth among all car makers worldwide in online ad-sharing and first among American ones, over the last 12 months. In fact ,Chevy ads attracted nearly 45% of the total number of ad shares of U.S. manufacturers over the last 12 months. Ford was seventh and all the rest were no shows, says Unruly Media.
  • Catching The Drift: Online Video Views Up Almost 50% Over A Year Ago
    Year over year, Americans watched nearly 50% more videos, and nearly 150% more video ads, comScore figures reveal. The drift to online video is so quick and natural it's almost possible to miss the exciting NBC News announcement of its proud, co-produced daily online series, "15 Seconds To Truth."
  • Just Me And The Bots: Some Alarming Views On Viewability
    Data from TubeMogul's Operation Clear Sky shows that botnets are more sophisticated than we may think. By using proxies, for instance, the Blog Bot botnet can make one hijacked computer appear to be hundreds and even thousands of viewers.
  • ToastyTV, a Quiznos Channel, Is Endearingly Very, Very Strange
    Quiznos, the sub sandwich chain, is getting some notice for a video in which a Kevin Spacey impersonator does a stunningly real turn as Francis Underwood in a "Game of Thrones"/"House of Cards" mash up. From there, the Quiznos channel, ToastyTV, gets very, very weird
  • The New Online Legacy Gang: Passing The Pipe Between Now And 2020
    A new report from TDG breaks down how the next Big 4 of media content is drifting from those big networks to those already-big Web based companies. Between now and 2020, the report says, Legacy content providers will decline by 25%.
  • MovieLaLa: A Social Site That Is All About The Movies Launches In May
    People find out about the movies by going to Google and IMDB and YouTube for clips. MovieLaLa, a new social site officially debuting in May, hopes to harness the power of a social network while pushing box office grosses as well.
  • CW Seed Lives Up To Its Name: It Will Plant 'Backpackers' On Network's Summer TV Schedule
    This summer, The CW, that little network owned by CBS, will debut "Backpackers." What will make this series a little different is that "Backpackers" has been around for awhile, on CW Seed, the online site that features a handful of other shows that fit the contours of a lot of digital content.
  • Amazon's Fire TV Gets An Underwhelming Response
    Early testers of the device released last Wednesday didn't say it was bad, but neither were most of them very impressed. And many are surprised that Amazon didn't offer a more advantageous price point for consumers.
  • March Madness: He Shoots, He Scores, On The Scoreboard And SponsorHub Dashboard, Too
    SponsorHub, an online platform that can monitor how athlete-endorsers, celebrities and sports advertisers are being talked about on social media, has been secretly keeping tabs on 18 players in the March Madness tourney, just for the fun of it, and of course, to demonstrate to would-be clients.
  • Pew Study Shows A Gap Within Older Demo About Internet Use
    According to new study results from Pew Research Internet Center, not only is there a gap between young and old in terms of Internet know-how, there's a division among older folks who get it and older folks who don't get it. On the plus side, today 59% go online, a substantial six-percentage point jump in one year.
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