The streaming biz took another step today as Amazon announced its new Fire TV, a $99 set-top box. The price point matches Apple TV, but the secret sauce here might be a voice activation search feature that Jeff Bezos says really works.

The new Conviva Video Report points to data that shows the faultiness of household viewing numbers: In lots of households, everybody is watching something different, on a tablet, a PC, mobile device or that big thing in the living room. Or they're trying to watch anyway: More than one-quarter of videos still buffer so long that we just get bored and go away.