Viral ads prove the point that some of the best content made is contained in commercials. Some very good video is selling something, and doing it so well, it's almost possible to forget the rest that stinks. Almost.
One day after HBO announced it will launch a stand-alone HBO online service, CBS this morning premiered CBS All Access, an online service that lets viewers in 14 of the nation's biggest cities watch many past and present CBS series, and other content for $5.99 a month, and stream their local CBS station live. That is, without subscribing to cable.
HBO CEO Richard Plepler announced today at an investor presentation that HBO will finally begin selling a digital version sometime in 2015 that won't require you to first subscribe to HBO on cable. That's the way HBO Go works now.
First Evolve Media introduced INgage, a video ad that appears within copy on Website, and goes away once you look at it or go past it. Today, Evolve is formally announcing INGlide, which is a similar solution, except in this case, the ad window pops up to the side of the copy.
Tubular Labs studied 160 million video users over a year-long period (September 2013-September 2014) and found fascinating insights about who's watching what kind of advertising, and what's engaging viewers (and not). For example, have you ever heard of Kinder candy?
Tens of millions of young YouTube viewers have tight relationships with a growing (and influential) number of personalities who create the most successful channels. A large, influential number of network, advertising and marketing executives still seem to be pretty stupid about that. Maybe both sides should meet.
As its name suggests, IndieFlix shows films from small, independent filmmakers, and one of its central categories are short films, the kind of snackable fare mobile users want to watch on the bus, or with random idle minutes to fill.
Last weekend, Maker Studios had a little event at Disney Studios, which is not at all odd because Disney now owns them. But the criss-cross of "little" companies (like Maker once was) made big (by companies like Disney, and The Chernin Group and others) is a sign of online video growing into adult clothing, and keeping an address at YouTube while building separate franchises of their own.
A great place to promote a book might be where a lot of the book readers are -- on YouTube. While it's not a bookish place, YouTube's massive reach with millennials, Tubular Labs' Allison Stern points out, is now being noticed by the likes of Neil Patrick Harris and Lena Dunham.
The VlogBrothers' multichannel network gets data from YouTube about how its ads are selling over a period of time. All the MCNs get that. But only VlogBrothers, so far, has decided to give details in a remarkable posting.